Amsterdam, 22 June 2006 – chellomedia Interactive Services has launched a new interactive TV portal in the Netherlands on Sport1. Digital premium channel Sport1 now offers its subscribers on the UPC cable platform (UPC Digital TV) the option to switch between four Sport1 channels presented on one TV screen. While watching a match, viewers are able to call up extra information such as match results, current scores, player statistics, an interactive quiz and a dedicated World Cup section.
The launch of the interactive portal fits in with chellomedia’s strategy to offer new digital services to cable network operators in Europe as well as to broadcasters and other platform owners. Noel Leslie, EVP of chellomedia Interactive Services adds: “We are developing these kind of interactive solutions for operators and broadcasters in order to help them increase and retain channel audiences and to create opportunities for new revenue streams. These converged TV and internet solutions give viewers more and more control: they have more to choose from, can access content on-demand, and even participate in programmes.”
Sport1 General Manager Jeroen Oerlemans: “The launch of our Sport1 TV portal will provide great added value to our premium sports channel in the Netherlands. With this easily accessible interactivity and the possibility to view a mosaic with multiple live channels the viewer becomes more powerful and gets more choices. We think this portal will fulfil a great need.”
chellomedia develops and facilitates these services using its authoring and deployment solution chello mistral. chello mistral enables quick and simple development by members of a creative team across multiple platforms and middlewares. It is also accredited by BSkyB to deliver interactive advertising, for which chellomedia has partnerships with leading UK broadcasters and
advertising agencies.
About chellomedia Interactive Services
chellomedia is the European based content division of Liberty Global, Inc. (NASDAQ: LBTYA, LBTYB, LBTYK) and a leading international distributor of channels, content and video services. It currently owns and distributes 14 branded TV channels (such as Extreme Sports, Club, Reality TV and The Horror Channel), On Demand and Interactive Services internationally as well a portfolio of Media Investments. chellomedia’s main operations are based in London, Amsterdam and Madrid.
chellomedia interactive services delivers entertainment-focused, interactive applications and content which strengthen digital TV and PC-based, broadband Internet offerings. Additionally, the business unit deploys an end-to-end interactive TV solution under the name chello mistral.
About Sport1
Sport1 is a 24-hour sports channel with an extensive range of live sports. This channel can be extended to maximally eight sport channels, enabling viewers to decide for themselves what live matches to follow. Sport1 televises all the major European soccer leagues, as well as the UEFA Champions League, the English FA Cup and the Copa Libertadores, as well as hockey, basketball, baseball, darts, golf and tennis. Sport1 also offers an additional HDTV channel without extra costs.
About UPC Nederland
UPC Nederland is a leading provider of television, broadband internet and fixed and mobile telephone services in the Netherlands. UPC is currently engaged in offering all its customers digital, interactive television. Reception requires a UPC MediaBox, offered on loan free of charge.
Apart from more TV channels, UPC Digital TV will also offer better image and sound quality and enable viewers to order programs via video on demand. UPC Nederland is a consolidated subsidiary to Liberty Global, Inc.
Contact details
For additional information and photos/screenshots please contact:
chellomedia Communications
Bert Holtkamp
Tel. +31-20-778 9800
Email: communications@lgi.com

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