Coca-Cola Germany has become the exclusive partner of the German Soccer Association for its new National Team Fan Club. A promotion with TV soccer show ‘ran-Sat.1-Bundesliga’ invites fans to make a short film about their passion for football, and win an all expenses paid trip to the Cup Final.
The National Team Fan Club offers attractive benefits to fans of the game. A ‘fan card’ gives members preferential purchase rights and concessions when buying tickets for national team matches, and price reductions on team jerseys and other merchandize from the Fan Corner catalogue.
The club also offers its members assistance in organizing trips to international matches, and the club’s first 5,000 members were offered an exclusive starter kit containing a DFB national cap, a DFB jacquard scarf and a Coca-Cola® soccer pin.
Fans can register for the club both from www.dfb.de and www.coca-cola-fussball.de.