Asia’s leading sports broadcaster, has signed an agreement with Sport4cast, a multi-sports analysis, data management and design company for global sports services, to provide its proprietary sports content analysis, design and data management services for the espnstar.com sports website, in both English and Chinese.
The services are being promoted in over 65 countries throughout Asia, via the ESPNstar Asia3 satellite network.
Announcing this agreement, Rik Dovey Managing Director of ESS said, ‘This partnership with Sport4Cast marks another step in our overall strategy to enhance the viewing experience of sports fans in Asia. We began by re-launching our website, espnstar.com in August with the start of the English Premier League. We’ve now taken it a step further by working with one of the strongest global multi-sports analysis companies who have the expertise to extend fans’ on-air sports experience, on-line.’
Under the terms of the contract, Sport4cast has designed an online service, which it will manage and host on behalf of ESPN STAR Sports, including the control of all data and the monitoring of all members and their subscriptions. Initially, ESPN STAR Sports will be incorporating the Sport4cast Interactive Premiership Football service.
Sport4cast’s competitive advantage has been secured through its development of a multi-platform model that is able to fit into any content area. Using the Sport4cast design team, graphics, animation and data can be customised to any specification.
Chris Henry, Managing Director of Sport4cast, commented on the deal with ESS:’The agreement with ESPN STAR Sports crystallises our new strategy – to focus on the business marketplace globally. We are delighted with the commitment that ESPN STAR Sports has shown. This agreement demonstrates their confidence in the quality and credibility of the Sport4cast’s multi-sports services. We intend to extend the content we will provide under this agreement and to develop further strategic partnerships with other multi platform content providers.’
For further information please contact:
Stephenie David Vasko,
ESPN STAR Sports
tel: (65) 488 6129
davids@espnstar.com