Laurent-Eric Le Lay, president of the pan-European TV channel Eurosport, will hold a speech at the 4th SPONSORs Sports Media Summit. He will give exclusive insights into the future strategy of the sports channel.

The new consent of an international Top-Speaker after the recent consent of the Chilean football president Harold Mayne-Nicholls for the „FA-Marketing-Summit“ shows the increasing international significance of the SPONSORs Sports Media Summit.

One week before the self-convened press conference in Paris for the 20th anniversary of Eurosport, Le Lay will provide exclusive information on future channel strategies in Frankfurt at the Sports Media Summit. The Frenchman will lay special focus on the newly founded betting-platform, the rising significance of HD coverage and the increasing interactivity of the TV program.

New channel-owned betting-platform
Background information of the new betting-platform will certainly be of main interest in Frankfurt. The sports channel, which belongs to the French TV provider TF 1, has created a Joint Venture with capital investment company Serendipity Investment called SPS Betting. The aim of SPS Betting is to initiate an online betting-platform that will permit to bet on the outcome of sports events during live coverage.

A selection of participating companies:
1. FC Köln, Adidas, ANFP, ARD, Arnecke Siebold Rechtsanwälte, Ashurst, Axel Springer, Bayer 04 Leverkusen Fußball, Bayerischer Rundfunkwerbung, BMM Büro für Markenarchitektur, BTD Newmedia, CAN Communications, CMS Hasche Sigle, Deutsche Telekom, Deutscher Fußball-Bund, Deutscher Olympischer Sportbund, Deutscher Schwimm-Verband, Deutscher Tischtennis-Bund, DFB, DFL Deutsche Fußball Liga, DFL Sports Enterprises, DLP-Deutsche Leichtathletik, DSF, Duisberg Teams, EMKA, Envisional, Eurodata TV Mediametrie, Eurosport Media, EVS, Federata e Futbollit e Kosovës, Fraunhofer-Institut, Fußballballverband Region Zürich, Global Sportnet, Goalgetter
Google Germany, Greentube I.E.S., Hamburger SV, Havas, Hollywood Cinema.tv, Hoppe, Host Broadcast Services, IEC, IMG, Interactive Media, CCSP, International Soccer Consulting, Jonas Rechtsanwaltsgesellschaft, LAOLA1 Multimedia, LeadersinFootball, McCann Deutschland, Media Broadcast, MindShare, MMH MediaManagementHamburg, MM-Musik Media Verlag, Norges Fotballforbund, Olympia-Verlag, Outside Broadcast, Penta Studiotechnik, Plazamedia, Pleon, Premium TV, Profile Partners, Quantel, Regiocast Digital, RTL, RTV Sport Sales + Promotion, Schweizerischer Fussballverband, Shapetainment, SID Sport-Informations-Dienst, SIRIUS SportMedia, Soccerex Ltd., Spiegel TV, Sport Media Service SMS, Sport+Markt, Sport1, SportA, Sportainment, SportCASA, SPORTCAST, SPORTFIVE, Sportradar, Sports Media Network, SSM System-Service & Montage Rhein-Ruhr, ST Innovation, ST Sportservice, STATS Europe, SV Darmstadt 98, T-Com, the sportsman media group, TSG 1899 Hoffenheim, Turtle-Entertainment, TVN, TV-Unit, Ufa Sports, Universität Bielefeld, VfB Stuttgart 1893, Wettenleip, WIGE Media, Win Race, Yoc Gruppe, ZDF, ZSL-Betreibergesellschaft

About the 4th Sports Media Summit
The 4th SPONSORs Sports Media Summit, on the 19th and 20th of May 2009 at the Commerzbank Arena in Frankfurt, is configured for decision-makers from following areas: (new) media, marketing, agencies, clubs, associations, advertising companies and legal affairs.

The two-day summit is the leading congress in the German-speaking area and has become more and more international over the years; hence speeches will be translated simultaneously in English and German. This is also shown by more than 40 national and international top-speakers, such as Laurent-Eric Le Lay (President Eurosport), Oliver Slipper (CEO Perform Group) and Christian Seifert (CEO German Football League), who will attend this year’s congress. Thanks to the cooperation with leading production companies such as HBS, Plazamedia and Wige, SPONSORs will offer an exhibition, displaying the most innovative products such as the newest 3D-Live-Broadcast, running alongside the congress.

Despite the high demand for tickets, only 300 tickets are available for sale!