Four months before the beginning of the 2010 FIFA World Cup, its presence on the African continent is already being felt. It’s time for the sports business industry to get ready too. FIFA Public Relations and Internal Communications Manager, Alexander Koch, will discuss the outlook for the events elimination rounds and the accompanying fan festivities. You will have the opportunity to hear his comments on Day 2 of the congress on the Main Stage.

The SpoBis will also feature a newly conceived speech entitled, “Prospects for South Africa: What Can We Expect From the 2010 FIFA World Cup and What Impact do the Official FIFA Fan Fest Have?” Expect to be on the edge of your seat!


Endurance Sports: An Interesting Topic for Sponsors?

Endurance Sports Events, like marathons and triathlons, have enjoyed increasing success over the years, but are these events really a match for (the almighty) Football in the eyes of sponsors? In the Endurance Sports Forum, Dextro Energy Executive, Andreas Romankiewicz, Upsolut Sports Executive Board Member, Christian Toetzke, and others will provide some answers.

In his speech, “The Effects of the New Triathlon World Championship Series on (Self) Promotion,” Peking Olympic Champion, Jan Frodeno, will discuss how the boom in interest in triathlons has contributed to his personal success.

With a German license, a European contingent, and a new sponsorship philosophy, Continental’s cycling team, NetApp” has set new standards for professional cycling. EMEA NetApp Senior Vice President and General Manager, Andreas König, will reveal why the IT company has invested in the struggling sport of cycling, how “Team NetApp” intends to enter the Pro Tour within three years, and their weaning interest in traditional marketing goals.

Additional speakers in the Endurance Sport Forum:
• Sabine Neumann, Vattenfall Europe
• Tim Stemp and Ned Wills, Laureus


The Cybernetics of Sports Sponsorship

Strategic and systematic appointments in sports sponsorship are fundamental to successful capitalization. Sponsorship and Marketing Director for the Deutsche Bahn, Markus Fälsch, will discuss his company’s successful sponsorship strategies in club football. IFM Head of Solutions, Markus Lichti, and Dr. Helmut Digel from Eberhard-Karls-University will address the general opportunities and limitations of (football) sponsorship at the same forum.

Additional Speakers in the Cybernetics of Sports Sponsorship Forum:
• Alexander Fetzer and Christian Riedle, IFM
• Joachim Lange, Lange Consulting & Communication
• Stephan Peplies, Peplies Consult