After only six months of operations, Globo TV Sports is celebrating its arrival at one of the most important and promising markets in the world, China. The deal signed during  Sportel Asia-Shanghai between Globo TV Sports – which is an active participant in the event – and channel CCTV-5 – the largest Chinese channel specialized in sports, owned by the biggest TV network in the country, CCTV – provides for the broadcast of 82 Brazilian matches through the Chinese network’s grid. CCTV-5 has acquired the rights of Brazilian Magic Football, a package that includes 82 live games from the following Brazilian championships: Brasileiro, Carioca, Paulista and the Brazil Cup, during the 2006 to 2008 seasons.

Marcelo Spinola, director of Globo TV Sports , is confident in the company’s progressive expansion in the Asian market and in winning more space in programming grids around the world. “Following its success in Europe, Globo TV Sports is now arriving in China associated with a major partner and expanding its presence in the Asian market, which has an estimated audience of already 600 million viewers. With Brazilian football, the distributor is entering the market with great momentum and opening the possibility of new deals to show other sports “, he says.

Jiang Heping, director of CCTV-5, is also celebrating the deal, “With the partnership with Globo TV Sports, the Chinese audience will have access to all the Brazilian football magic and dream. They will be closer to major Brazilian football stars and I have no doubt that all the differentiation of the best football in the world will charm around 600 million viewers”, he stated.

About CCTV-5:

Sports Channel CCTV-5, of the Central Chinese Television, rolled out on January 1st, 1995. It was the first professional sports channel in China. Today, CCTV-5 holds 80% of the sport broadcasting rights of international venues and 90% of the domestic events, with a reach of around 600 million viewers, via satellite, and a market share of 80% in the Chinese market. CCTV-5 owns the exclusive right to broadcast the largest sporting events to the Chinese audience, always illustrated by great stories. The company’s intention is to popularize, entertain, inform and educate people about sports. CCTV-5 broadcasts more than 1,000 live shows per year.

About Globo TV Sports:

Globo TV International introduced Globo TV Sports in October 2005, a distributor that markets Brazilian sporting events abroad, including football championships, stock car races, indoor football, volleyball tournaments and marathons. Football accounts for 70% of Globo TV Sports’ licensing catalogue, and under the Brazilian Magic Football brand the package includes 82 live matches of the following Brazilian championships: Brasileiro, Carioca, Paulista and Brazil Cup, of the 2006 to 2008 seasons. The games are broadcast with English narration and commentaries, in addition to interfaces and statistics especially created for the overseas market. In addition to football, Globo TV Sports offers the 2006 Stock Car season, the friendly games of the Brazilian indoor football team, the King and Queen beach volleyball tournament and marathons, including São Silvestre the São Paulo International. The shows are broadcast with the same technological quality and experience of TV Globo in the coverage of major sporting events like the World Cup.