IRL: eXCITE@hOME and Team Cheever Gear Up for the Ultimate Interactive Partnering
PHOENIX, Thursday, March 16, 2000 — 1998 Indianapolis 500 winner Eddie Cheever, Jr. and Internet industry giant, Excite@Home (Nasdaq: ATHM) today announced a two-year partnership to bring the best of racing and broadband to fans worldwide. Together through the 2001 race season, the two will partner — on track and on line — to bring together the speed of racing with the speed of broadband. Information will be continuously updated at http://sports.excite.com throughout the relationship. Over the next several months, Team Cheever and Excite@Home will conduct numerous events and promotional programs, utilizing the race team and its corporate partner. The programs will showcase the speed of Internet delivery, available through Excite@Home’s broadband service, and offer a unique user experience via the Excite portal. The scope and reach of Excite@Home is two-fold. Excite.com receives an average of 123 million page views per day and has more than 51 million registered users. @Home, with more than 72 million homes under contract and 1.15 million subscribers through its cable network, allows consumers to experience the Internet at high speed with a broadband connection. Using cable-modem broadband technology versus traditional phone line dial-up, the @Home consumer is able to retrieve data up to 100 times faster than the normal 28.8K modems. “When you combine the sheer reach popularity of the Excite portal with the super-fast Internet delivery of @Home’s broadband service, you quickly see that it is the perfect platform for race fans,” said Fred Siegel, senior vice president, marketing for Excite@Home. “It will allow them to experience, and interact with, the speed, excitement and strategy of auto racing from their own homes, schools or places of work.” Said Cheever: “Our plan is to provide the consumer with ways to intimately interact with our world. For example, we are working to find ways for fans to be in the cockpit with me, at speed, or to be in the garage in the midst of a debriefing with Owen (Snyder), Dane (Harte) and the Infiniti engineers, or even perhaps, to be in the pits during a practice session. We’ll be able to reach out directly to our fans and give them the opportunity to experience motorsports, and the Internet, as never before.” Like Excite@Home, Team Cheever is on the front line of technological advancements and is not afraid of making bold moves to ensure that it stays on the cutting edge. Last year, Cheever moved to the Infiniti engine, and this season, Cheever plans to use both the new Riley & Scott and the Dallara chassis to capitalize on each particular track. “This is the last step of a five-year plan,” Cheever said. “We have worked hard to develop partnerships with Infiniti, Riley & Scott, Firestone and Dallara that would provide us the tools to win races and championships. Excite@Home completes these partnerships and, as an integral partner, will help all of us achieve that plan.” Said Siegel, “We are absolutely thrilled to get the partnership ‘on track’ and truly look forward to the array of incredible opportunities that lie ahead through our sponsorship of Team Cheever.” Team Cheever is ranked third in the 2000 Indy Racing Northern Light Series driver and team standings. Round two of the series takes place March 19 at Phoenix International Raceway with the MCI WorldCom Indy 200, with a live telecast starting at 4 p.m. (EST) on ABC Sports. Excite@Home (Nasdaq: ATHM), the leader in broadband, offers media services through Excite Network (www.excite.com, www.bluemountain.com, webshots.com and other properties), and broadband subscription services through @Home (www.home.com) and @Work (www.work.home.net). The company, based in the heart of Silicon Valley in Redwood City, Calif., has a worldwide footprint of 72 million cable homes under long-term contract. Excite@Home’s MatchLogic subsidiary (www.matchlogic.com) offers marketers industry-leading digital advertising solutions, including rich media production, targeted ad and e-mail services, and datamart management and analysis. Media Contacts: Ron Green, Indy Racing, (317) 484-6425, rgreen@brickyard.com Ashleigh Higgins, Team Cheever, (317) 824-5777, ashleighhiggins@teamcheever.com Stephanie Rudnick, Excite@Home, (650) 556-3778, stephr@excitehome.net World Wide Web: http://www.indyracing.com http://www.teamcheever.com http://www.excite.com http://www.home.com Fax on Demand: (877) 797-4639