KooGa has continued to build on its position as the leading rugby brand in the UK and Europe by appointing top sports marketing agency, Benchmark Sport, to handle it’s PR account during this all important World Cup year.

KooGa’s supply of rugby kit to the clubs and players remains a significant contributor to the brand’s sales growth with a portfolio including NEC Harlequins, Llanelli, Bridgend, Northampton Saints and Widnes. This is supported further with impressive sales growth within the replica kit market.

Through it’s unparalleled experience within the rugby market, Benchmark Sport will be looking at ways to maximise the return of these investments whilst also creating opportunities to promote the brand through effective management of the KooGa endorsees which include Rugby Union stars Will Greenwood, Ben Kay, Henry Paul, Scott Quinnell, Leon Lloyd and Lee Jarvis as well as Rugby League stars Robbie Paul and Andy Farrell.

Of particular focus will be the technical prowess of the KooGa apparel, which has been designed to add competitive advantage to those wearing the product on the field. The KooGa range includes protective clothing, rugby boots, rugby balls and a full range of clothing for use both on and off the pitch.

Sales and Marketing Director, Bill Newton, remarks: ‘We are delighted to be working with Benchmark Sport at this incredibly exciting time for the KooGa brand and rugby in general. Benchmark Sport have the right experience, contacts and most importantly, desire to accomplish all of our external pr needs effectively.’

Managing Director of Benchmark Sport, Nick Keller, added: ‘KooGa is the most exciting name in rugby in terms of its cutting edge product ranges, the relationships with key clubs and players and this provides plenty of opportunities for creative promotional work. KooGa are also a perfect fit for Benchmark Sport in terms of vision, drive and attitude.’

For more information please contact:

Nick Propper
Benchmark Sport
T: 020 7462 0002
E: nickp@benchmarksport.com