The Rt Hon Richard Caborn MP, Craig Reedie and Michel Zen-Ruffinen head a distinguished cast of over 80 leading names and experts in their fields representing some of the worlds foremost international sporting events, who will line up for the inaugural BID TO BENEFIT CONFERENCE, being held in Manchester (5th to 7th August 2002).
BID TO BENEFIT is the first conference to devote itself to the business of Bidding for and hosting of major international sports events. It is supported by the Manchester Investment & Development Agency Service (MIDAS) as part of the Commonwealth Games Business Club programme of events.
Coming immediately after the XVII Commonwealth Games, itself widely expected to be the most successful in history, the BID TO BENEFIT CONFERENCE is an opportunity for delegates to learn from experts from all over the world how to bid successfully for international sporting events.
In addition to Richard Caborn (UK Minister for Sport), Craig Reedie (Chairman of the British Olympic Association) and Michel Zen-Ruffinen (Retiring General Secretary of FIFA), Danny Jordaan (CEO South Africa 2006 for the FIFA World Cup) will be speaking and Dr Jacques Rogge (President of The International Olympic Committee) will be making a video address to the Conference.
The Conference will broaden knowledge of the Bidding process and allow countries and cities that previously lacked knowledge or experience to bid in the future. Attendance at the Conference will help contenders in the bidding process establish greater credibility by improving the quality of bids.
Events represented include:
FIFA World Cup Germany 2006
Commonwealth Games Manchester 2002
FIFA World Cup Korea/Japan 2002
Winter Olympics Salt Lake City 2002
Ryder Cup Golf
World Motor Sports
The Royal Institute of British Architects are hosting ‘Sport by Design’, a parallel series of workshops and discussion panels focusing on all aspects of sports facilities design on the second day, Tuesday 6th August, when there is a one day delegate registration option.
There will also be a half day registration option on the Wednesday, the 7th August, when there will be an additional series of panels on the theme of ‘Delivering Urban Renaissance’
The Conference Dinner takes place on the Monday evening, the 5th August, at Manchester Town Hall with Guests of Honour Sir Bobby Charlton and the Lord Mayor of Manchester Cllr Roy Walters. This Dinner is free to full conference delegates with tickets on sale for guests and one day delegates.
The conference registration and accommodation form can be downloaded and printed from www.bidtobenefit.com or by calling the Bid to Benefit team at on +44 (0) 161 443 0100.
CONFERENCE PROGRAMME HIGHLIGHTS
Monday 5th August – The Opening Day
Keynote Address: The Modern Olympics and What’s Required
Craig Reedie – Chairman, British Olympic Association
Introduced by Cllr Richard Leese, Leader of Manchester City Council, with a video address by Dr Jacques Rogge.
Keynote Address: Bidding for the European Football Championships
Introduced by Ben Crawford – Managing Director, Sport Business Group
Keynote Address: Staging the World Cup Finals
Michel Zen-Ruffinen – Retiring General Secretary of FIFA
To Fail in the Bid Can Still Bring Reward
Danny Jordaan – South African bids and Sir Bob Scott – Manchester’s Olympic Bids
Plus
Plenary sessions and panels on themes ranging from:
Bidding for World Class Motorsport Events to Risk Management, and Negotiating Sponsorship Packages to the Role of the Media.
Speakers include Mihir Bose (Daily Telegraph), Warren Harper (Marsh Group), James Whittaker (Addleshaw Booth & co), Jim Trecker (IMC, 2002 FIFA World Cup), Chris Aylett (Motorsport Industry Association), and Geoff Thompson MBE (Youth Charter for Sport).
Tuesday 6th August – 2 conferences in One
A FULL days Bid to Benefit programme PLUS a whole day of sessions and workshops on Stadia and Infrastructure, sponsored by the Royal Institute of British Architects (RIBA). Register for the full 3 day conference or JUST this ONE DAY – the choice is yours.
The Bidding and Hosting sessions and breakouts:
What Happens Between Winning the Bid and Then Staging a Major Event?
Fedor Radman – Managing Vice President, Germany World Cup 2006
Why bid to host the Olympic Games, and the Economic Benefits of Winning
Richard Callicott, Chief Executive, UK Sport
Dr Holger Preuss, University Mainz, Germany
Making a Commercial Success of the Commonwealth Games
Niels de Vos – Commercial Director of Manchester 2002 Commonwealth Games.
How important I.T is to the Success of the Games
Xavier Roig – Sports Project Director of Schlumberger Sema. Salt Lake City and Korea/Japan 2002.
Plus, The Art of Co-Hosting, Post Event Reality, Writing the Bid Book, Sponsorship, and the Wider Economic Legacy.
And, The Sports Facilities and Infrastructure sessions and workshops:
Architecture from Sport.
James Burland, Burland TM Ltd. Howard Bernstein, CEO, Manchester City Council.
Peter Budd, Director Arup. Doug Chadwick, Regional President, RIBA.
Major Events – an economic and social generator.
Dr. Larissa Davies: Sheffield Hallam University. Simon Holliday: Kronos Consultants.
Stadia in the urban environment.
Roger Kallman: SOM. Moderator: Paul Finch, CABE.
The stadia of the 21st century.
Richard Breslin: HOK & Lobb. John Scott: UK Sport.
Enhancing the facility – the case for the opening roof.
Geraint Evans: Cardiff Millennium Stadium.
Competition pool complexes – the future.
Andy Macdonald: Faulkner Brown. David Warden: Manchester Pools.
Resolving conflict and complexity in facilities design.
J. Parrish: Arup Sport. Moderator: Paul Finch, CABE.
Multi-purpose arenas – a global business.
Dan Meis: Director NBBJ (USA).
Manchester City FC. – The vision.
David Bernstein, Chairman MCFC Dipesh Patel: Arup Associates
Wednesday 7th August – The Final Half Day
The Topics
Delivering Urban Renaissance, Ticketing and Accommodation, Merchandising, Finances, Supply Chains and Legacy Programmes.
The Speakers
Jaime Byrom (Byrom Plc), David Gambier (Sportsworld Travel), Jason Harborow and Dylan Owen (Manchester 2002), Mark Bostock (Arup Economics), Rob Pugh (Laing Construction) and many more.
The Closing Speech
Rt Hon Richard Caborn – Minister of Sport
The conference ends at 1pm on Wednesday 7th August followed by a buffet lunch and optional afternoon venue tours.
Please contact us on +44 (0) 161 443 0100 for details of half day (only) registration for Wednesday if you wish to specifically attend the ‘Delivering Urban Renaissance’ sessions.
Who is registering to attend Bid to Benefit?
We have already registered delegates from countries and cities bidding to host major games, in particular the Olympic and Commonwealth Games, the FIFA World Cup and the UEFA European Championships. Delegates clearly think that attending Bid to Benefit will both highlight their bid and provide them with invaluable information. This list includes bid teams and government/national/local authorities as well as sports and tourism associations and organisations. Other early registrants include those firms and professionals working in the global sports industry whose services are essential to host countries and cities. These include legal and financial services, ticketing and accommodation agencies, design and construction firms and media companies.
Recent programme additions, including a panel from Formula One, World Rally and Sportscar Championships and a panel on bidding for the Ryder Cup Golf will widen the delegate base even further.
What the contributors say
Danny Jordaan, chief executive officer of the South African 2006 bid for the FIFA World Cup said ‘This conference is a great idea. I look forward to making my contribution whilst also learning from people all over the world’.
Howard Bernstein, Chief Executive Officer of Manchester City council said ‘The Commonwealth Games will be an outstanding success and we welcome the MIDAS initiative in organising this conference which will demonstrate that the UK is a proven destination for international sport, and how sport can become an engine for regeneration’.
Ben Crawford, Managing Director of SportBusiness Group said ‘We are delighted to partner BID TO BENEFIT and use our resources to contribute to the success of this imaginative and timely event.’
How do I register?
Call the Bid to Benefit team at Events Associates in Manchester, England, on + 44 (0) 161 443 0100 or by e-mail at:
info@bidtobenefit.com
Alternatively you can download a registration and accommodation form from the conference website
www.bidtobenefit.com
Registration rates start at £225 + VAT for the Tuesday only, with the full conference being £445 to £795 + VAT, depending when you register and how many delegates you send. A range of accommodation is available.
Once registered you will receive regular news and updates by e-mail.
What if I’m already coming to Manchester for the Commonwealth Games?
You can extend your stay through your travel agent or tour operator and take advantage of the free membership of the Commonwealth Games business club which we are offering to all our delegates. You can find out more about the Commonwealth Games Business Club at www.nwbusinessclub.com
What if I wasn’t planning to see the Games but would like to arrive the night before the Conference starts?
We are now able to offer some delegates rooms on the Sunday night, when the XVII Commonwealth Games Closing ceremony is to take place. We also have a limited number of tickets that we can offer delegates. These are subject to availability. Alternatively, you should be able to travel into Manchester, by air or train from London or by air from abroad in time for the start of the conference at 10am on Monday 5th August.
Who is handling media enquiries?
Bid to Benefit’s Public Relations partners are Bell Pottinger Sport. Please contact:
Mike Humphreys or Johnny Perkins, + 44 (0)20 7861 2440
The partners in the Bid to Benefit Conference
Bid to Benefit is a non-profit making conference organised by MIDAS with support from
Manchester City Council, Marketing Manchester, The Mersey Partnership, UK Sport, Sport Business, Sportcal, The MIA, RIBA, The Lowry Hotel, Arup, Event Associates, and GSI.
The conference is being produced by Event Associates for MIDAS. You can find out more about Event Associates at: www.eventassociatesltd.com.
All details correct as time of circulation. The programme may be subject to final change and alteration.