Line 7 (www.line7.co.nz), a leading brand of high performance sailing apparel, and co-sponsor of the Steinlager/Line 7 Cup in Auckland, NZ, since 1996, has signed on as a sponsor of the Swedish Match Grand Prix Sailing Tour, the world’s leading professional sailing series. Under the agreement, Line 7 becomes ‘Exclusive Clothing Supplier’ of the Swedish Match Grand Prix Sailing Tour. Additionally, Line 7 will host the official Swedish Match Grand Prix Sailing Tour online store featuring Tour apparel and merchandise.

‘Through Team New Zealand and the America’s Cup we have excellent relationships with many of the crews on the Swedish Match Grand Prix Sailing Tour and we want to use the Tour to build on those links in the world’s leading match racing locations,’ said Line 7’s Managing Director, Ross Munro.

First introduced in New Zealand, in 1965, Line 7 is an established name in the world of sailing. It is also one of the few clothing brands to have retained an exclusive presence in yachting – demonstrating a commitment to professionals, enthusiasts and casual sailors alike.

Featuring America’s Cup seasoned professional skippers and teams, the Swedish Match Grand Prix Sailing Tour continues in Auckland, New Zealand, at the Steinlager/Line 7 Cup, March 12-17, 2001. For additional information on the Swedish Match Grand Prix Sailing Tour and to view the official Swedish Match Grand Prix Sailing Tour online store visit www.swedishmatchgp.com.

Swedish Match Grand Prix AB is an international joint venture company with its head offices in Stockholm, Sweden. Swedish Match Grand Prix AB partners include Swedish Match, Octagon Marketing and the Match Race Association.

For further information please contact:

Shawn McBride;
203-352-6323;
shawn.mcbride@octagon.com