Marks & Spencer has appointed Pitch, the UK’s leading independent sports marketing and communications consultancy, to create and manage a national promotional campaign as part of the leading retailer’s innovative partnership with the Vodafone McLaren Mercedes Formula 1 team.

The partnership comprises the creation of the ‘Living the Dream’ Collection, a Grand Prix-themed boyswear range, produced exclusively by M&S which was launched in September. The dynamic kidswear range, which is available in M&S stores throughout the country and at www.mclarenshop.com, has been inspired by the cutting-edge design and technology used by the Formula 1TM team and the personalised logos and identities of the team’s two drivers, 2008 World Champion Lewis Hamilton and Finland’s Heikki Kovalainen.

As part of the agreement, M&S has committed to donating a percentage of sales from the range to fund a unique national promotion, Living Your Dream, for children between the ages of 5 and 16 to win the chance for their dreams to be realized. As part of the promotion a dedicated website has been created at www.livingyourdream.com

Henry Chappell, Chief Executive of Pitch, said:
“The Living Your Dream promotional campaign is a central component of the partnership between Marks & Spencer and Vodafone McLaren Mercedes and we are delighted to be appointed by a brand of M&S’ stature to create and fulfill this innovative promotional campaign.”

Pitch is a marketing communications consultancy specializing in the sponsorship, sports, leisure and lifestyle industries. The London-based agency was founded in 2002 with the backing of Matthew Freud, and has established itself at the forefront of its industry having undertaken a number of innovative international sponsorship activation and integrated sports marketing campaigns for a wide range of market-leading brands and organizations including Betfair, Chelsea FC, the England 2018 World Cup bid, Fred Perry, HSBC, Hugo Boss, the NBA, Skandia, Sony Ericsson, Visit London and Wembley Stadium.

For further information please contact:

Jo Bailey
020 7494 1616
jo.bailey@pitch.co.uk
www.pitch.co.uk