The organizing committee for the Los Angeles Olympics and Paralympics in 2028 (LA28) has captured yet another high-profile US brand as a commercial sponsor, with Phillips 66 lined up as the official fuel partner of the games.
Through the agreement, the prominent US energy company will provide logistical support to the games organizers, including fuel for vehicles across the games' footprint, as well as venue equipment, represented by its Phillips 66, 76 and Conoco brands.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Phillips 66 will also partner the US Olympic and Paralympic Committee (USOPC), becoming a presenting partner of the 2028 U.S. Olympic and Paralympic track and field trials, while also supplying fuel for the U.S. Olympic & Paralympic Training Center.
Speaking on the deal, Phillips 66 chair and chief executive Mark Lashier said: “Providing energy and improving lives is our mission, and this partnership reflects the work employees do every day to deliver energy safely and reliably.
“We are proud to bring our fuel supply and logistics capabilities to the LA28 Games while supporting Team USA athletes as they pursue their dreams. As Los Angeles prepares to welcome the world, we look forward to fueling the moments that bring athletes, fans and communities together.”
Recent commercial deals struck by LA28 and the USOPC include tie-ups with home and auto insurance partner Allstate, banking firm JPMorganChase, car brand Honda, and consultancy firm Korn Ferry.
For LA28, this deal comes soon after the revelation that the USOPC is – reportedly – closing in on establishing a new business entity through which it may choose to sell commercial rights going forward.
Reports earlier in November suggested that the USOPC has retained Raine Group, the sports financing advisory firm, to support the creation of a commercial subsidiary that will house the USOPC’s commercial rights, for the purpose of selling a minority ownership stake (or stakes) in that vehicle.
The move would leverage the growing interest in Olympic and Paralympic competition in the country ahead of the Los Angeles 2028 Games (the first Summer Games hosted in the US since 1996) and the 2034 Winter Games in Utah, for an immediate revenue boost.
