The Haas team, from motor racing's top-tier Formula 1 (F1), has brought in Brazilian bank Bradesco as a new commercial partner.
The tie-up has been unveiled in the build-up to the 2026 Brazilian Grand Prix, set to take place in São Paulo on November 8.
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It also comes shortly after Haas unveiled Brazilian Rafa Camara as one of its two drivers for the race, with Camara replacing Esteban Ocon, who was dropped earlier this week.
Camara has been sponsored by Bradesco for the last few years, ever since he raced in the subsidiary Formula 3 series.
This deal covers the 2027 F1 campaign, although nothing has been finalized in terms of Camara being a Haas driver for the full length of next season.
Ayao Komatsu, team principal at Haas, commented: "Bradesco's entry into F1 for the first time represents an exciting milestone for the institution, as a leading brand in its segment, and we are proud and excited that they have chosen to begin this journey with us."
Other significant Haas sponsors this season include Castore, Emburse, Pirelli, Singha, and Taittinger.
The team – title-sponsored by Toyota Gazoo Racing – currently sits seventh in the 11-team F1 constructors' standings, with four Grands Prix left.
Jose Ramos Rocha Neto, Banco Bradesco's executive vice president, added: "Establishing a partnership with the TGR Haas F1 Team represents an extraordinary milestone in projecting the Bradesco brand to the highest level of world sport."
At times in the last decade, Bradesco has also been a partner of various Brazilian national sports federations.
Other F1 teams that have recently been commercially active: this week has already seen heavyweight outfit McLaren strike a wider deal with Japanese technology giant NTT, with which it already had an existing relationship.
