Broadcast rights covering top-tier cricket in Australia have been acquired across the Caribbean and Latin America by the newly-launched sports streaming platform Live & Louder (L&L).
L&L, launched at the start of July, will cover the next two seasons of Australian home cricket – both men's and women's international fixtures – across the Caribbean, and the 2026-27 campaign for a Latin American audience.
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Every game included in the rights package – which also includes the men's and women's Big Bash League Twenty20 competitions – will be aired both via the Rush Live & Louder linear channel, and also via the L&L digital and mobile app.
While the next two Australian cricketing summers will not see the West Indies tour Australia, a significant number of players from the Caribbean are set to appear in the BBL and women's WBBL, creating interest across the Caribbean in L&L's coverage.
The first men's national team series set to be covered by this deal will be Australia's one-day international series against England, which will get underway on November 13 in Perth.
A home test series against New Zealand follows for Australia in December and early January, before a commemorative test against England in March, to celebrate 150 years of test cricket.
Francois Vainker, head of Live & Louder Media, commented: "We are delighted to be bringing The Big Bash, Women’s Big Bash, and Men’s and Women’s Australia home internationals live to fans across the Caribbean and Latin America. Our viewers will have a front-row seat to one of the biggest summers in world cricket.”
L&L launched a few months ago, actually doing so in partnership with the Caribbean Premier League (CPL) T20 competition, as a cricket-centric sports channel.
It covered this year's CPL, and also holds rights to a range of franchise cricket tournaments worldwide, such as The Hundred in England and Wales, the European T20 Premier League, and the Global Super League,
James Ralph, Cricket Australia's head of legal, commercial, and media rights, added: "West Indies players feature heavily in the Big Bash Leagues and we are particularly pleased viewers will get to see some of their home favourites starring in the BBL and WBBL.”
In terms of recent Cricket Australia rights deals, late October saw the governing body strike short-term deals in the UK with TNT Sports (live rights) and commercial broadcaster 5 (highlights).
Domestically, rights are split between DAZN-owned Foxtel and Channel 7, with these deals running until 2031.
Under the deal, all Australian home men’s test matches and Australian women’s internationals between 2024 and 2031 are being shown by both Seven and Foxtel, as well as their streaming platforms.
The white-ball internationals of the Australian men’s team, meanwhile, are behind a paywall on Foxtel and Kayo.
