SPORTEL Monaco 2026 wrapped up three days of high-level business, international connections and industry-shaping conversations, reaffirming its position at the heart of the global sports media industry. The 36th edition of SPORTEL Monaco brought the international sports media business together at the Grimaldi Forum from 19 to 21 October, welcoming rights holders, broadcasters, investors, federations, agencies and technology leaders from across the globe. Against a backdrop of rapid industry transformation, SPORTEL Monaco once again provided a prime platform for deal-making, strategic connections and the ideas shaping the future of sports media.
With 1962 participants, 73 countries and 780 companies represented, including 166 new companies, the 2026 edition offered a broad snapshot of a rapidly changing industry. The 8,500-square-metre exhibition space provided a platform for companies to present their latest solutions, meet potential partners and explore new commercial opportunities across sports broadcasting, content distribution and technology.
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The popular Conference Summit at the Ravel Speakers Stage once again proved to be a key highlight of SPORTEL Monaco, bringing together leading industry voices to explore the interconnected trends, technologies and business opportunities shaping the future of sports media. Through a dynamic programme of expert discussions, Masterclasses and exclusive customer case studies, the SPORTEL community gained valuable insights into AI, live production, data, investment, betting, and emerging digital business models.
Sessions featuring YouTube, Grup Mediapro, Deltatre, WURL, Esports Foundation, ViewLift, Pixotope, Dolby OptiView, Epic Clips, XR Sports Alliance and Grey Matter Entertainment, alongside contributions from other industry leaders, showcased innovative solutions and real-world applications transforming sports content creation, distribution and monetisation. Beyond the insights shared on stage, the Conference Summit highlighted the growing importance of innovation as a driver of commercial growth, audience engagement and competitive advantage. The programme also featured prominent industry figures including Jeff Roth (Bruin Capital), Javier Tebas (LALIGA), Hillary Mandel (IMG), Pedro Pina (YouTube), Danny Townsend (SURJ Sports Investment) and Prashant Khana (JioStar).
Beyond the conference stage, SPORTEL Monaco turned networking into a powerful driver of business opportunities, bringing together influential voices from sports, media and brands beyond the exhibition floor. A key highlight was the launch of the CMO Brand Programme, in partnership with Qualcomm Technologies, which welcomed senior marketing executives from TCS, Revolut and Guinness/Diageo to explore how brands and sports properties can unlock greater value through sponsorship, media and technology. The Women’s Lunch, organised in collaboration with AWS, put the spotlight on the growth potential of women’s sport, moderated by Fiona Harold, Sports Business Development Specialist at AWS, with Elizaveta Bracht (Athlete), Danny Townsend (SURJ Sports Investment), Nicky Stanton (World Tennis) and Frank Leenders (FIBA) discussing what it will take to transform its growing momentum into a mature, investable market.
From high-level discussions to informal exchanges across the exhibition floor and buzzing lounge areas, SPORTEL Monaco once again demonstrated the value of bringing the right people together to spark ideas, forge strategic partnerships and create new business opportunities.
"Year after year, SPORTEL evolves alongside the sports media industry, creating new opportunities for the people and businesses shaping its future. This 36th edition highlighted the value of bringing together content buyers, rights holders, broadcasters, technology innovators and brands in an environment where business and innovation go hand in hand. We are proud to see our international community continue to grow and to provide a platform where ideas turn into opportunities and connections lead to new partnerships. Building on this momentum, we are excited to bring the SPORTEL experience to Canada, with SPORTEL taking place in Toronto on 23–24 March 2027. This next chapter reflects our ambition to strengthen our presence across key international markets and continue connecting the global sports business community", said Marine Picoulet, Executive Director of SPORTEL Monaco.
SPORTEL Monaco 2026 in Figures:
– 1962 participants
– 780 companies (including 166 new companies)
– 73 countries represented
– 49 % Europe, 18% Asia, 13% Americas, 20% Others (Africa, Middle East & Oceania)
Upcoming Key SPORTEL Dates:
– SPORTEL Canada: 23–24 March 2027 – Toronto
– SPORTEL Monaco: 25 – 27 October 2027 – Grimaldi Forum Monaco
