Valvoline, the lubricants and automotive services provider, has been named as a sponsor of international soccer’s 2027 FIFA Women's World Cup.
Under the agreement, the brand will serve as an official supporter of the tournament taking place in Brazil.
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Valvoline’s multi-faceted sponsorship is headlined by U.S. women's national team midfielder Rose Lavelle, who will serve as a brand ambassador throughout the tournament.
The company will activate the sponsorship through fan engagement promotions and experiences.
The official supporter category is the third tier of the 2027 Women's World Cup commercial program, with Valvoline joining Airbnb, DoorDash, Globant, and Salesforce.
The deal builds on Valvoline’s sponsorship of the 2026 men’s World Cup, in which it also served as an official supporter of the tournament in the United States, Canada, and Mexico.
Additional partners for the flagship women’s tournament include Aramco, Adidas, ADI Predictstreet, Coca-Cola, Hyundai, Lenovo, Qatar Airways, and Visa as top-tier FIFA partners, and Michelob Ultra, Lays, Dove, and Mengniu as second-tier official sponsors.
The Women's World Cup, the first to be staged in South America, will feature 32 teams and take place from June 24 to July 25 next year.
