Financial technology platform Ayden will continue as a sponsor of Bayern Munich after extending its deal with the German soccer heavyweights.
Through the renewal, unveiled today, Amsterdam-based Adyen will remain the team's exclusive payment solutions partner.
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The Bundesliga champions have had a partnership in place with the company since 2023, through which the brand has been managing Bayern's payment processing across all points of sale for the last three years.
The existing tie-up has an estimated value – by GlobalData Sport – of $1.5 million annually.
It covers purchases at the club's 75-000 capacity Allianz Stadium home venue in Munich and at official Bayern retail outlets.
In terms of Bayern's recent commercial activity, mid-September saw the perennial Bundesliga winners announce an extension with German pharmaceutical company Ursapharm for another three years.
The extension builds on the pair's original tie-up in 2017 and will see Ursapharm and its Hylo brand continue as a gold partner until 2029.
Bayern also brought in artificial intelligence firm Wonderful as a new club partner last month.
This latest tie-up has been unveiled with the 2026-27 Bundesliga season five matchdays in – Bayern currently sit third in the 18-team table, having won three of their five games so far.
As far as sports sponsorships go, Ayden is also a commercial partner of road cycling's Tour of Britain.
