English top-tier soccer club Crystal Palace are looking for outside investment into the club, with the current hierarchy valuing it at close to £900 million ($1.19 billion), according to reports.
The Eagles, who have been a fixture in the top-tier men's Premier League ever since 2013, and who won the UEFA Conference League earlier this year, have reportedly hired the Raine Group sports financing advisory firm to assist them in finding suitable investment options.
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The news was initially reported by the City AM publication yesterday, with the report also suggesting that the club are seeking investment as opposed to a full sale, at this point.
The Raine Group last worked with Palace in mid-2025, helping the South London club and its hierarchy sell off the 43% stake owned up to that point by colorful businessman John Textor and his Eagle Football vehicle. A deal was eventually done for that chunk of the club with Woody Johnson, owner of the New York Jets from American football's NFL.
Crystal Palace are currently owned jointly by Steve Parish (the club's chair), Johnson, and Josh Harris and David Blitzer (both also US sports-focused businessmen).
Johnson paid – reportedly – £190 million for his 43% of Palace last July, with a £900 million total valuation of the club now meaning the board considers its value to have more than doubled in the intervening period.
To help explain this approach, Palace also won the English domestic FA Cup trophy in 2024-25, and are competing in UEFA's second-tier Europa League this season following winning the third-tier Conference League last term.
Investment into Palace is essential for the proposed expansion of their Selhurst Park stadium – which currently has a capacity of only just over 25,000 – to take place.
After five matchdays of the 2026-27 Premier League, Crystal Palace sit 15th in the 20-team table.
In terms of recent investment into other Premier League teams, a high-profile consortium featuring Amazon founder Jeff Bezos concluded a deal to acquire a minority stake in heavyweights Liverpool in mid-August.
The Merseyside club's current owners, Fenway Sports Group, have reportedly sold around 38% of the club, at a value of over £1.5 billion.
