The Netball Australia governing body has renewed and expanded its long-standing partnership with sportswear brand Asics.
The relationship, which spans more than two decades, will now transition into a head-to-toe apparel agreement.
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Asics replaces New Balance as the kit supplier for the Australian Diamonds team. The US brand was the official apparel partner and kit supplier for the team for three years.
Commencing ahead of the upcoming Constellation Cup, the multi-year extension will see Asics provide the Australian Diamonds with match dress, footwear, training range, and commercial replica merchandise across major international test series, leading up to the 2027 Netball World Cup on home soil in Sydney.
The kit was developed in close collaboration with players, including Asics brand ambassador Jamie-Lee Price.
Asics has been Netball Australia's footwear partner for more than 20 years, with the relationship now extended to cover apparel for the first time in several years.
The brand has a significant presence elsewhere in Australian sport as it also serves as the kit supplier for Cricket Australia.
Asics and Cricket Australia have had a partnership since 2011, and the current agreement, renewed in 2023, runs through 2028.
The 2026 Constellation Cup series, an international netball competition contested by Australia and New Zealand, begins on October 18 with the first of four matches.
Earlier this year, Australia’s commercial broadcaster Nine Network landed a five-year partnership with Netball Australia for exclusive rights to air a swathe of competitions, including the 2027 Netball World Cup.
The deal, which features the largest free-to-air element in the sport’s history, covers rights for the top-tier Super Netball league, all Australian Diamond matches, and all 64 matches during next year's World Cup.
From January 2027, matches will be available live across free-to-air streaming service 9Now and the Stan Sport subscription platform, with a selection of games also aired free on the 9Network linear channel, including weekly Super Netball matches, all finals, Diamonds internationals, and key fixtures from the World Cup.
Beyond live matches, the partnership provides a significant commercial platform for brands seeking a wide reach, with netball remaining the leading team sport in Australia for women and girls.
The sport has a broad audience, while the Australian Diamonds are the number one-ranked team in the world.
Nine takes over the rights package from rival pay-TV broadcaster Foxtel, whose current five-year deal with Netball Australia runs through the end of 2026.
