The.Team, the international sports agency formerly known as Wasserman, has been brought in as a new partner of Honda Racing Corporation (HRC).
Through a tie-up unveiled today, The.Team is now responsible for finding new sponsors for the team, which competes in top-tier motorcycling's MotoGP.
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The agency will be responsible for securing suitable brand partners for Honda before the 2027 MotoGP season (the 22-race calendar for which campaign has been unveiled over the last few days).
This marks the first time that The.Team has secured a rights sales remit for a MotoGP outfit. Elsewhere in motorsport, it works with a range of brands and teams in Formula 1, while its talent representation arm does already work with several MotoGP riders.
The tie-up applies to the main HRC team – which has had automotive lubricants supplier Castrol as its title sponsor since last year – and not the satellite Honda LCR outfit.
Mitsuharu Funase, Hondo Motor Company's general manager of racing planning and operation office, added: "We wanted a partner that understands both the global motorsport marketplace and what leading international brands need from a modern sports partnership.
"The.Team brings strong commercial expertise, relationships across multiple sectors and a clear understanding of how to build partnerships that create value. We look forward to working together as we continue to develop Honda HRC’s commercial proposition."
The.Team was rebranded from Wasserman in March of this year after founder Casey Wasserman was named in the infamous Epstein files. Wasserman has always denied having a personal or business relationship with Epstein.
Honda HRC currently sits seventh out of the 11 MotoGP teams in the Teams' Championship, after 15 of the 22 rounds this season.
The next race is set for Japan, across the upcoming weekend (October 2-4).
The 2027 season, which is the focus of this tie-up, will feature a significant number of changes to the MotoGP technical rulebook and has been described as the start of a new on-track era for the series.
