The Cricket Australia governing body has appointed cricket data and odds specialists Decimal Data as its official exclusive betting data partner.
The arrangement covers marquee cricket events until 2031, including the men’s and women’s editions of the Big Bash League, domestic cricket and Australian men’s and women’s home internationals.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
These include the upcoming home series against England and New Zealand this year, and the 150th Anniversary Test in March 2027.
The partnership was brokered by sports marketing agency Pitch International.
Decimal Data will have exclusive betting streaming rights on licensed betting and/or gambling websites, applications or services (excluding Australia and India), and in-venue access to Cricket Australia events for the purposes of betting data collection.
Through this collaboration, the firm will utilize its dedicated team of over 120 cricket analysts and trading technology to manage official data distribution and modeling across all match formats.
Andrew Ashenden, Decimal Data CEO, said: “This is a momentous day for Decimal Data and a reward for our team’s dedication to helping our global customers build cricket’s best experiences.
“Cricket Australia represents a truly prestigious addition to our official cricket betting rights service. We are thrilled to be trusted to collect and deliver the fastest official data and videos from their professional men’s and women’s matches to our clients, and excited about the impact they will see.”
