English soccer’s Women’s Super League (WSL) has announced a new partnership with supermarket chain Tesco in a multi-year deal.
Through the agreement, Tesco will serve as the official supermarket partner of the top-flight WSL and second-tier WSL 2.
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The British retailer is the final addition to league organizing body WSL Football’s roster of official partners.
Fan engagement will be a key focus of the partnership, with the league seeking to grow match attendance.
The two parties will also collaborate on health initiatives such as the Tesco Free Fruit & Veg for Schools programme.
Every attendance at a WSL and WSL 2 match this season will contribute towards a donation from WSL Football to the initiative.
Additionally, Tesco will support WSL Football with its health and nutrition agenda.
Zarah Al-Kudcy, WSL Football chief revenue officer, said: “Tesco's decision to come on board is a real endorsement of the direction of travel and a testament to the momentum behind the women’s game.
“A key priority for WSL Football and our clubs is driving attendance, and this unique collaboration with Tesco offers real mutual benefit. The partnerships we have built are helping to transform women’s football.”
WSL Football's commercial portfolio includes title sponsor Barclays, Airbnb, Subway, Mercedes, Nike, British Gas, EA Sports, Football Manager, Panini, and WTW.
The 2026-27 top-flight WSL season got underway on September 4 and will run through May 23.
