Heavyweight international sports marketing agency Sportfive has renewed deals with Spanish soccer giants Real Madrid and the German Skiing Association (DSV).
The Real Madrid tie-up sees Sportfive continue as an authorized VIP tickets partner for the club's Santiago Bernabeu stadium.
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The agency will continue promoting and distributing the VIP tickets and corporate hospitality packages at the Bernabeu, which was substantially rebuilt and renovated in recent years.
Real Madrid are possibly the most iconic soccer team worldwide, and as such hospitality experiences for their home games are usually in high demand.
Sportfive has also, for the past year, been distributing the Real Madrid TV in-house service worldwide.
Sergi Vieta, managing director at Sportfive Iberia, stated: "Real Madrid represents one of the most prestigious and globally recognised brands in sport. We are proud to continue our partnership and look forward to providing clients and fans with access to outstanding hospitality experiences at the Santiago Bernabéu. Through our expertise and international network, we will continue to connect people with some of the most memorable moments in football."
For the DSV, meanwhile, the agency will continue to market commercial rights covering the men's ski jumping World Cups, and the team and mixed competitions in Germany, as well as marketing the Alpine Ski World Cups in the German market. That agreement has now been extended until 2030.
Sportfive and the DSV have been working together on these rights since 2008, with the last extension between the two parties signed off in May 2021.
In terms of recent Sportfive activity, the agency unveiled an extension of its long-standing global media partnership with the Chicago Marathon earlier this month.
Under the renewed agreement, Sportfive continues to serve as the marathon’s international media rights partner and world feed producer, overseeing the creation, production, and distribution of the event's international live coverage.
In mid-August, meanwhile, the agency struck a partnership with the ProEnter sports agency in Argentina.
