Chelsea, of English soccer’s top-tier Premier League, have expanded their commercial partnership with online trading and investment services provider TMGM as part of a one-year renewal.
The expanded deal sees TMGM retain its designation as the club’s official online forex and CDF trading partner in Asia-Pacific, while adding the Middle East to the agreement.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
As part of the renewal, the company will continue to gain a brand presence during games at home ground Stamford Bridge, while distributing original content featuring players and legends, regional digital campaigns, and a China-focused performance series.
The new agreement builds on the pair’s original tie-up in 2023, with the company looking to drive brand awareness through its first partnership with a major soccer club.
The deal was then renewed a year later with a focus on fan engagement initiatives across the Asia-Pacific region.
Earlier this year, TMGM expanded its partnership with Chelsea to become the club’s back-of-shirt sponsor throughout their participation in the domestic 2026 FA Cup competition.
The company also served as an official partner to Chelsea’s 2026 pre-season tour in Asia-Pacific.
Before Chelsea, the trading company sponsored several sporting events in Asia Pacific, including the Australian Open Grand Slam tennis tournament and the AFF Championship pan-regional international soccer competition in Southeast Asia.
Last month, Chelsea finally secured a principal partner and front-of-shirt sponsor with alternative currency brand Circle Internet Group (CIG) under a one-year deal.
Todd Boehly, now a former part-owner of Chelsea, through his firm Eldridge Industries, is described as "a key financial backer" of Circle.
Earlier this year, Chelsea extended their partnership with Vietnamese tech solutions firm FPT to cover the 2026-27 campaign. FPT will now be the club’s official digital transformation partner.
In June, Legora, the AI platform for legal professionals, was announced as the team's training kit sleeve sponsor for this season.
Legora features on Chelsea’s training kits alongside cryptocurrency company BingX, which has a prominent placement on the front as part of a deal extension signed in April for the 2026-27 season.
