Manchester City, the English soccer club, has expanded its relationship with ticketing platform SeatGeek through a new global partnership.
SeatGeek will continue its role as the Premier League club's official primary ticketing technology partner.
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Since 2018, Manchester City has utilised SeatGeek’s mobile-first platform to power its ticketing operations for matchdays, hospitality, and concerts at both the Etihad Stadium and Joie Stadium (home of the women’s team).
The new agreement announced today will see Manchester City continue to use this technology in close collaboration with SeatGeek when supporters purchase and manage tickets through the club’s website and app.
The club will continue to manage the direct sale and re-sale of Manchester City tickets, with SeatGeek providing the technology.
In addition, the platform’s branding will be visible to fans across the team’s digital and social ecosystem and in-stadia during men’s and women’s matchdays.
Greg Swimer, chief technology officer at City Football Group, said: “Continuously investing in the best technology to improve the online ticketing and membership experience for fans is a key priority for Manchester City.
“We have worked with SeatGeek for a number of years as our trusted ticketing technology provider and it’s fantastic to further integrate our two brands with the announcement of this global partnership.”
Manchester City are one of several sports partnerships within SeatGeek’s portfolio across the Premier League and EFL within the UK, in addition to deals with the NFL, NBA and MLS in the United States.
Jordan Hitchen, regional director, EMEA at SeatGeek, added: “Manchester City has worked with us since 2018, and we’re proud to continue that work through this new global partnership. Together, we’ve used technology to make ticketing more efficient and deliver a better experience for fans, and there’s more to come in the years ahead.”
