Consello, a financial services advisory and investment firm with roots in Ireland, has signed up to become a commercial partner of golf's 2027 Ryder Cup, taking place in the country.
For the iconic men's teams event, which will take place next September at Adare Manor in Ireland in its usual Team Europe v Team USA format, Consello becomes an official supporter through a deal with the European Tour.
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Consello's current association with golf includes a brand ambassador deal with Irish player Shane Lowry, while former Team Europe Ryder Cup captain Paul McGinley is a Consello Advisor.
In terms of recent commercial activity surrounding next year's Ryder Cup, September has already seen Dutch brewing giant Heineken sign up as a new sponsor.
The deal entails a range of Heineken products – including the Heineken, Heineken 0.0%, Birra Moretti, Murphy’s, Beamish, and Orchard Thieves brands – being accessible across the bars, spectator village, and hospitality areas at Adare Manor.
In early August, meanwhile, US-based technology company CDW announced its return as a sponsor.
Consello has offices in three Irish locations – including Belfast and Dublin.
Last week, Irish public service broadcaster RTE bolstered its domestic golf portfolio by securing highlights rights to next year's Ryder Cup, as well as striking a multi-year deal to air the annual Irish Open.
The 2027 edition will be the first time since 2006 that the Ryder Cup will be held in Ireland, with the event to run between September 17 and 19.
Pay-TV giant Sky Sports holds the exclusive live broadcasting rights to the Ryder Cup in the UK and Ireland through 2029.
In 2029, the event will take place at the Hazeltine National Golf Club in Minnesota, before returning to Europe in 2031, when the tournament will travel to Camiral, Catalonia, in Spain.
