Euroleague Basketball, the organizer of top European club competitions, has unveiled multi‑national lottery and gaming operator Allwyn as a regional sponsor in Greece under a three-year deal.
As part of the agreement, Allwyn Hellas will serve as a partner of the top-tier EuroLeague and second-tier EuroCup competitions in the territory through 2029.
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The operator will have a prominent presence both on and off the court during EuroLeague and EuroCup games played in Greece.
The deal begins with the upcoming 2026-27 season, which begins on September 24.
Through the collaboration, Allwyn and Euroleague Basketball will also develop a series of activations focused on the digital ecosystem and the fan experience.
Euroleague Basketball has a strong presence in Greece, home to reigning EuroLeague champions Olympiacos Piraeus and seven-time European champions Panathinaikos.
The EuroCup will also feature two Greek basketball powerhouses, Aris and PAOK Thessaloniki.
Gawain Davies, Euroleague Basketball chief commercial officer, said: “Greece is a key market for Euroleague Basketball, with a passionate basketball community and some of the most engaged fans in European sport.
“We are delighted to welcome Allwyn as an official partner of both the EuroLeague and the EuroCup and to begin a long-term collaboration. Together, we will explore new ways to connect fans with our competitions, both in the arena and through our digital ecosystem, while delivering innovative activations and memorable basketball experiences throughout the season.”
Allwyn’s most prominent sports sponsorship is with the iconic Formula 1 motor racing series, a deal that was renewed and expanded earlier this year.
