Italian soccer giants AC Milan have announced a new partnership with financial broker FPG Fortune Prime Global.
Through the agreement, the firm joins the Serie A club’s premium partner sponsorship tier as the official online trading partner.
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The collaboration marks the company’s first-ever partnership with a sports brand.
Maikel Oettle, chief revenue officer of AC Milan, said: “FPG’s decision to make its first move into the world of sport alongside us is a testament to the strength and international appeal of our club.
“We believe in partnerships that generate mutual value and open up new opportunities on a global scale – which is why we are delighted to welcome FPG as a premium partner.”
FPG becomes Milan’s sixth second-tier premium partner, joining BMW, DHL, Clivet, Enel, and Kumho Tire.
They sit below the top-tier principal partners Puma, Emirates, MSC Cruises, Bitpanda, and Konami.
MSC Cruises, the prominent international operator, renewed its shirt sleeve sponsorship deal with Milan last month.
Meanwhile, in the English Premier League, Nottingham Forest have continued their recent commercial splurge by naming Boyle Sports as their official betting partner.
The agreement will see the bookmaker feature prominently at the City Ground through LED signage.
The deal with Forest comes soon after Boyle Sports’ similar agreement with Leeds United for the 2026-27 season and the continuation of its front-of-shirt sponsorship deal with second-tier EFL Championship club West Ham United.
Forest have been extremely active commercially over the past week, bringing in global financial services firm Marex as their new front-of-shirt sponsor and shifting US gaming operator Bally’s to sleeve partner.
