The US Tennis Association (USTA) has bolstered the commercial slate of the US Open Grand Slam Championships after securing deals with US telecoms company AT&T and digital fitness brand Peloton ahead of the 2026 edition.
Under a new five-year agreement, AT&T joins as the US Open’s official connectivity partner and will provide its wireless services, network, and on-site support to fans attending the tournament.
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The main draw of this year’s tournament runs from August 30 to September 13 at the USTA Billie Jean King National Tennis Center in New York City.
Specifically, AT&T’s distributed antenna system will carry wireless traffic across the grounds, while the company’s technology will provide the connectivity behind ticket scanners, hotspots, and backup phones on-site starting from the 2026 edition.
As part of the agreement, the company gains a hospitality space at the US Open, which it will use to host customers and fans courtside.
Deanne Pownall, the USTA’s managing director, corporate partnerships, said: “AT&T gives us the network and the investment to deliver the highest level of service to everyone who comes through the gates at the US Open, and we’re thrilled to have them as our partner for both the present and the future of our event.”
Throughout the partnership, AT&T will work with the BJK National Tennis Center to enhance the network as the grounds evolve, with the next phase of upgrades targeted ahead of the 2027 US Open.
In 2027, AT&T will also become the title partner of one of Arthur Ashe Stadium’s new signature suite levels, as new spaces roll out as part of the facility’s transformation.
Peloton, meanwhile, has joined as the US Open’s official interactive fitness partner, with the company to activate the partnership throughout the tournament.
The partnership will kick off with an on-site conditioning class led by Peloton instructor Matt Wilbers at Hudson Yards and will continue with a watch party at Peloton Studios New York on August 30. The company will also launch a promotional offering tied to US Open tickets.
The two agreements come shortly after the USTA announced this year’s edition will offer the biggest prize fund in tennis history, with a total of $108 million on offer – a 20% increase on the 2025 tournament.
Under the new prize distribution, singles champions will receive $5.5 million each in a 10% increase on last year, while first-round losers will take home $140,000 – a $30,000 rise year-on-year.
The prize pool also includes a $2 million contribution to a welfare fund, which leading players have been demanding from all the Grand Slams.
Player representatives had asked each major to contribute $4 million in benefit payments this year. The USTA is the first to ring-fence this money for the players, but it will come out of the overall prize fund.
