Amazon Prime Video, the streaming service of the e-commerce giant, has secured exclusive rights to show select NHL ice hockey games in Canada for the next 12 years via a sublicensing deal with telecoms giant Rogers.
Under the sublicensing deal, Prime Video gains exclusive rights in the country to air the NHL’s Wednesday night broadcasts, comprising at least 26 regular-season games in English and French, starting on September 30.
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The package also includes exclusive rights to select Stanley Cup Playoff matches, including two First Round playoff series and one Second Round series per year.
Tony Staffieri, president and chief executive of Rogers, said: “Our partnership with Prime Video builds on the strong foundation we have established together and reinforces NHL hockey as the most valuable sports content in Canada.
“As Canada’s home of hockey, Rogers is committed to connecting more fans to more NHL hockey and delivering more national games with fewer blackouts on Sportsnet, Canada’s number one sports media brand.”
The deal builds on the pair’s two-year sublicensing agreement, covering the 2024-25 and 2025-26 seasons, which saw Prime Video stream Monday regular-season games in Canada under Rogers’ previous NHL rights deal, which ended at the conclusion of the 2025-26 season.
NHL commissioner Gary Bettman said: “Over the past two years, Prime Video has been a valuable addition to the NHL's media lineup in Canada, joining Rogers in bringing marquee NHL games to Canadian fans.
“We're excited that Prime Video and Rogers are deepening their relationship through this long-term agreement, reflecting our shared commitment to serving English and French-language hockey fans across Canada with premium NHL content for years to come.”
The new sublicensing deal comes almost four months after Rogers confirmed an expanded 12-year, $7.7 billion, national media rights deal with the NHL running between 2026-27 and 2037-38.
The expanded deal includes unilateral rights covering all broadcast platforms (TV, digital, and streaming) for every game, including the Stanley Cup finals and special events such as the league’s All-Star Game, with rights covering both English and French language telecasts.
Rogers’ Sportsnet owns exclusive English-language rights to more than 500 national NHL games per season, including Monday and Saturday nights, as well as the Stanley Cup playoffs, except the games that have been exclusively sublicensed to Prime.
Under the new deal, Rogers also holds the exclusive category sponsorship rights for both the NHL itself in Canada, as well as any major NHL event held in the country.
In the US, meanwhile, national broadcast rights to live NHL action are held by ESPN and Warner Bros Discovery-owned TNT. Those agreements run for seven years from 2021.
The NHL’s 2026-27 campaign starts on September 29 and will feature an 84-game regular season, with the Stanley Cup playoffs to begin in April 2027 and end with the final in June 2027.
