Amul, the Indian dairy conglomerate, has been named as a sponsor of the 2026 Commonwealth Games ahead of the multi-sport event getting underway today.
The company will serve as an official partner of the games and presenting partner for the weightlifting, para powerlifting, and boxing competitions.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Amul has also become an official supporter of the Commonwealth Sport body.
The Commonwealth Games will be held in Glasgow, Scotland, until August 2.
The para powerlifting competition will take place tomorrow (24 July), with weightlifting running from July 26 to 30 and boxing held from 24 July to 1 August.
In terms of recent commercial deals for the event, Scotsman Hospitality, the restaurant and entertainment space owner, was brought in as a new partner last week, while Aspen Solutions came on board in June.
Other sponsors include UK-based software company Ideagen as the event’s official AI technology principal partner, craft beer brand Jubel as the event’s official beer partner, as well as a tie-up with international healthcare group Bupa.
Glasgow is due to host the event for the second time, having previously done so in 2014.
The event will feature 10 days of competition and include only 10 sports and six para sports, with 47 medal events across six disciplines.
The new deal comes as event organizers continue to lock down broadcast partners, having most recently struck a partnership with CBC/Radio Canada, the country’s national public service broadcaster
Last month, UK commercial network Channel 5 landed a deal to show a daily highlights program from the Commonwealth Games via a sublicensing agreement with media giant Warner Bros. Discovery (WBD) and secured Welsh-language FTA broadcaster S4C earlier this month.
WBD holds exclusive live domestic rights to the event in the UK, with the broadcaster planning to air more than 600 hours of live coverage during the event via a dedicated linear channel.
Earlier this year, Glasgow 2026 announced rights deals with Australian commercial broadcaster Seven Network and the Sky New Zealand pay-TV operator.
Other commercial agreements secured for the event include UK-based software company Ideagen as the event’s official AI technology principal partner and craft beer brand Jubel as the event’s official beer partner.
Coca-Cola joined as the official soft drinks partner and the official partner of Team Scotland, while Corporate and Sporting Events, the UK-based logistics solutions provider, and Chinese electric vehicle company BYD also signed on as official partners.
Glasgow is due to host the event for the second time, having previously done so in 2014.
