Quick-Step, a constant brand presence in top-tier cycling for almost 25 years, is set to exit its most prominent sponsorship designation at the end of the 2026 campaign.
The Unilin-owned flooring brand announced it will end its long-running title sponsorship of the UCI WorldTour pro team currently known as Soudal-Quick-Step (SOQ).
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Quick-Step will remain a partner of the team and its brand will remain visible on race kits through at least 2030, but it will no longer be the highest-profile partner of the team that it has become intrinsically linked with.
Sealant manufacturer Soudal, the team’s other major sponsor, came on board in 2023 after departing rival team Lotto (now known as Lotto-Intermarché), and will remain as the team’s title sponsor going forward.
Joining Soudal and replacing Quick-Step will be Belgium-based workwear brand Safety Jogger, which will be co-title partner of the team now renamed Soudal Safety Jogger.
Safety Jogger has been a partner of the team since 2022, and upgraded that deal to cover the associated AG Insurance – Soudal women’s WorldTour team in 2023.
That partnership was expanded again ahead of the current season, with Safety Jogger branding appearing on shoulders, socks, and bib shorts of all SOQ riders.
The brand says that the expansion of its partnership into title sponsorship rights reflects its international expansion aims.
The team now known as Soudal Safety Jogger is owned and operated by a Luxembourg-based firm called Decolef, and operates at a base in Belgium.
Quick-Step has been a title sponsor of the Decolef team since its foundation in 2003. The team was founded as Quick-Step–Davitamon, and, like most cycling teams, has had several sponsor-related name changes, including multiple periods (2008 to 2011, 2017 to 2018, and 2022) when Quick-Step was the sole title sponsor.
Through that period, the Quick-Step team has been one of the most successful on the annual WorldTour circuit, notching over 1,000 race wins, including 22 ‘Monument’ races, 72 ‘Classics’ races, and one general classification ‘Grand Tour’ triumph with Remco Evenepoel’s 2022 win of the Vuelta a España.
The team’s 17 wins through 2026 thus far also include two stage wins on the currently ongoing Tour de France, with Belgian sprinter Tim Merlier claiming stage seven and stage eight back-to-back.
Besides Merlier and French climber Valentin Paret-Peintre, the team’s most prominent rider is perhaps 22-year-old Paul Magnier. The French starlet claimed the overall points classification at the 2026 Giro d’Italia, illustrating his massive promise that could be a major boon for sponsors in years to come.
