For the upcoming 2026 edition of road cycling's iconic Vuelta e Espana (La Vuelta), Spanish meats brand Noel Alimentaria has become a new commercial partner.
The Girona-based group becomes an official sponsor of La Vuelta, which this year will take place – over 21 stages in Monaco, France, and Spain – between August 22 and September 13.
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A deal to that effect between the race organizers and Noel representatives was unveiled today, with the firm's branding set to appear on the riders' race bibs.
In addition, it will feature on "the arch located 8km before the finish line," as well as in the race's overall advertising caravan.
There will also be activations in localities close to the race route, while charcuterie brand Delizias will have its products feature "limited edition La Vuelta packaging."
Late last month, Amaury Sport Organization (which runs the Vuelta's commercial affairs) brought in Komoot as the Spanish event's official route planner.
Across the event, interactive route maps created by Komoot will be integrated into the Vuelta’s digital platforms and mobile app, including exclusive hiking and cycling routes mapping the surrounding regions aimed at promoting fan engagement.
In late April, meanwhile, ASO announced car rental business Sixt as a Vuelta provider.
