W-Sport, the TV channel dedicated to women’s sport, has launched on the Amazon Prime Video streaming platform in France and the Netherlands.
The distribution agreement builds on the channel’s existing presence across the two major European markets and widens its reach.
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W-Sport will be available to more viewers through Prime Video, with subscriptions costing €1.99 per month.
The service offers up to 10 live matches weekly from some of the world's top-tier women's soccer properties, including the WSL in England, the Frauen-Bundesliga in Germany, and the Serie A Women competition in Italy.
Kelly Butler, CEO of W-Sport, said: “Prime Video is one of the world’s leading entertainment platforms, so this launch is a major step forward for W-Sport. It is just the beginning of our partnership, and it is great to support Amazon’s sports offer with the best of women’s sports.”
In addition to women's soccer, W-Sport shows action from netball, basketball, athletics, equestrian, surfing, and triathlon.
W-Sport has developed a significant presence in the Netherlands and earlier this year launched on the Delta Fiber internet service provider.
This added to its existing distribution in the country with the KPN telecommunications giant.
The channel is also available in Portugal (through a deal with international mobile phone operator Vodafone struck last year), Belgium, Luxembourg, Turkey, and Lithuania.
It also has distribution partners in parts of Asia, the Middle East, North Africa, and sub-Saharan Africa.
The W-Sport network, which includes the first dedicated 24/7 channel entirely focused on women’s sports, was initially launched in July 2021 by Mickey O’Rourke – also the co-founder and chief executive of the Premier Sports UK and Irish pay-TV channels – alongside Butler, a former senior vice-president at Fox Sports.
W-Sport’s content includes live and delayed event coverage as well as magazine programming and documentaries.
