Atletico Madrid, and Osasuna, both from Spanish soccer's top-tier LaLiga, have announced new commercial deals for the 2026-27 campaign.
Atleti have signed up ticketing and entertainment tech provider Fever to a five-year contract, through which the brand becomes the Madrid club's ticketing partner and fan experience partner. The deal is based around the Riyadh Air Metropolitano, Atletico Madrid's 70,000-capacity home stadium.
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Fever will be responsible for ticketing across all activities taking place at the Metropolitano (which has hosted Atleti since 2017). This includes matches, stadium tours, and visits to the Atletico Madrid museum. It will also oversee the ticketing and fan experience at concerts and other live entertainment events that take place at the Madrid venue.
The Metropolitano will host the final of the 2026-27 UEFA Champions League.
For Fever, this follows on from the firm striking a deal to become a new supplier of the elite Formula 1 motor racing series, with that deal announced earlier this month.
Beginning with the 2027 campaign, Fever will support F1 through the creation of a new ticketing platform for the series, which will cover general admission, local venue-specific hospitality, and the series-wide Paddock Club offering.
In April, Fever struck a similar agreement with international powerboating circuit E1, and the firm is also a supporter of sailing’s SailGP series, the LIV Golf tour, and the Spanish Rugby Federation.
For Atleti, the club's main front-of-shirt sponsor is also Riyadh Air, while Nike holds kit supply rights.
Osasuna, meanwhile, have extended their commercial agreement with the Kuwait Technical College (Ktech), until 2029.
The facility's branding and logo will appear on the back of the men's first team shirts for the next three seasons, as well as on their training tops.
In addition, a Ktech brand, Prolife, will become the sleeve partner for the team's training jerseys.
The initial tie-up between the two parties came into effect at the start of last season.
The 2025-26 LaLiga season saw Atletico Madrid finish fourth, behind Barcelona, Real Madrid, and Villareal (in that order), while Osasuna finished 17th, only avoiding relegation by virtue of having a better goal difference than 18th-placed Mallorca.
