Motor racing’s elite Formula 1 (F1) series has announced a new multi-year commercial partnership with Flexjet.
Through the agreement, the company will serve as the sport’s official private aviation supplier.
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The agreement launches just ahead of this weekend’s British Grand Prix.
As part of the collaboration, Flexjet will support the travel requirements of key F1 executives and championship personnel.
In turn, Flexjet will benefit from access to exclusive, behind-the-scenes experiences at select grands prix events.
The two parties will also collaborate on a dedicated digital content series, as well as sustainability initiatives.
Flights operated under the partnership will utilise Sustainable Aviation Fuel certificates, contributing to the series’ ongoing efforts to reduce emissions associated with business travel while contributing towards its Net Zero by 2030 target.
In June, F1 renewed its global tyre partnership with iconic Italian brand Pirelli until 2028 and unveiled ticketing and entertainment tech provider Fever as a new official supplier of the global series.
In terms of other recent commercial activity, F1 announced US sports betting operator FanDuel as its official betting operator in the US and Canada and extended and expanded its partnership with multi-national lottery operator Allwyn.
Last month, meanwhile, F1 reported a 53% increase in revenue for the first quarter of 2026, contributing to parent company Liberty Media turning a $64 million profit during that period.
The series’ primary turnover (race promotion fees, media rights income, and sponsorship revenue) during the three months came to $496 million, up from $319 million the prior year – this rise was partly due to one extra race being held in Q1 this year as opposed to the same period in 2025. In total, three grands prix this season took place before the end of March.
Elsewhere in F1, Mercedes has agreed a multi-year sponsorship deal with cloud platform Vercel.
This partnership has also been launched before the British Grand Prix and will “bring together innovators from the global technology community across a programme of customer experiences, executive leadership forums, technology events, and behind-the-scenes access.”
Mercedes F1 has secured several major sponsors this year, including multi-year deals with technology giant Microsoft and digital financial services platform Nu.
After this weekend’s grand prix at Silverstone, the 2026 season will have 14 races remaining, with Belgium the next stop.
