Cadillac F1 Team, the motor racing organization from the elite Formula 1 series, has announced a new partnership with 3M, the multinational tech, science, and consumer brand conglomerate, which will serve as the new material science partner of the team.
Through this multi-year global partnership, 3M will support Cadillac operations, aiding car development in collaboration with Cadillac engineers and scientists through the production of “on lightweight materials, manufacturing and testing to aid on-track performance.”
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Conversely, Cadillac will offer branding presence across its business to 3M, on both the two Cadillac cars (Driven by Mexico’s Sergio Perez and Finland’s Valtteri Bottas) and wider team operations.
This is no doubt aided by Cadillac’s position as an iconic consumer car brand in the US, 3M’s home market, and the wide range of inventory the team has up for grabs as a relatively new entry to the sport.
Speaking on the announcement, 3M chair and chief executive William Brown said: “At 3M, we apply science and manufacturing expertise to help solve complex challenges.
“This partnership demonstrates how 3M technologies can drive results in a highly demanding environment by advancing speed, efficiency, and performance.”
The agreement was brokered by Excel Sports Management, the team’s exclusive agency of record for commercial sales and strategy, which was appointed to that role back in April.
Through that agreement, Excel is supporting the growth of Cadillac’s commercial partnership portfolio, as well as crafting a strategy for fan engagement and brand activations.
Thus far, the team has already secured several commercial partners, including TWG AI as its primary and exclusive AI partner, Latin American telecoms company América Móvil, and automotive components manufacturer Tenneco
Last year, US fashion brand Tommy Hilfiger became the team’s first official sponsor through a multi-year tie-up, while it secured global enterprise software giant IFS and data infrastructure company Core Scientific earlier in 2026.
Most recently, Cadillac announced a multi-year licensing deal with motorsport memorabilia producer Memento Exclusives, which will allow fans to access and purchase licensed team products designed by Memento.
These include show cars, replica car parts (including steering wheels, wheel rims, nose cones, and front wings), and simulators, to celebrate Indiana-based Cadillac's debut season as an F1 outfit.
