North America's top-tier Major League Baseball (MLB) has extended its partnerships with both the MGM Resorts International global hospitality and entertainment company, and the BetMGM sports betting brand.
These distinct brands will continue as gaming and sports betting partners of the 30-team league, while MGM Resorts also carries on as MLB's "exclusive integrated resort and casino partner."
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As such, BetMGM's betting offerings will continue to be marketed across MLB's platforms, including MLB Network, MLB.com, and the rest of the league's digital and social media sites. BetMGM will, in addition, continue to activate across coverage of MLB on Apple TV, while it will also develop co-branded MLB games on its Casino site.
The first tie-up between the three parties got underway in 2018, while the last extension came in mid-2022.
Uzma Dawn Rowler, chief marketing officer and senior vice president, global corporate partnerships, at MLB, explained: "MGM Resorts and BetMGM have been great partners to baseball for nearly a decade. We’re excited to continue our relationship and together help create more unique experiences for our fans.”
Matt Prevost, BetMGM's chief revenue officer, added: "This renewal underscores our shared commitment to innovation, integrity, and responsibility. Together, we’re enhancing how fans experience the game, from defining moments on the field to legendary experiences at marquee events like MLB All‑Star Week.”
In terms of its recent sports sponsorship activity, late last month BetMGM renewed its title sponsorship deal with the Premier League Darts series in a multi-year extension.
In addition to their deals with MLB overall, both MGM Resorts and BetMGM have specific tie-ups in place with teams including the Boston Red Sox, Cincinnati Reds, Detroit Tigers, Houston Astros, Los Angeles Dodgers, New York Yankees, Philadelphia Phillies, Pittsburgh Pirates, and Washington Nationals.
Last week, MLB named Shimon Hoizumi as managing director of its operations in Japan, one of the competition's most important global markets.
Based in MLB's Tokyo office, Hoizumi will oversee business operations in the country and lead efforts to further expand fan engagement, media partnerships, sponsorships, consumer products, events, and grassroots baseball initiatives across the market.
The 2026 MLB regular season began on March 25 and will come to an end on September 27.
