Sportradar, the sports technology firm, has announced a multi-year global partnership with prediction market firm Kalshi.
Through the tie-up, Sportradar becomes an official data and solutions provider for Kalshi, delivering a portfolio of premium sports content and services across major sports properties, including Major League Baseball, the National Hockey League, Major League Soccer, and Ultimate Fighting Championship.
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Through Sportradar Prediction Services, offerings will include official data and live odds, fan engagement solutions, customer acquisition services, and integrity products.
The “first-of-its-kind” partnership will also allow for Sportradar to enter into agreements directly with Kalshi’s key partners, including brokers and market makers.
Sportradar will provide products and services to Kalshi and other licensed prediction market entities that operate in compliance with applicable regulations and legal requirements.
Carsten Koerl, Sportradar chief executive, said: “Prediction markets represent a compelling growth engine for the global sports ecosystem and Sportradar is uniquely positioned to shape and power this emerging sector.
“Our partnership with Kalshi extends the reach of our premium sports data and services into a rapidly evolving landscape, fostering collaboration with market makers and the broader marketplace.
“This partnership with Kalshi marks a critical first step. We look forward to working with key prediction market participants as the landscape matures, establishing the trusted, compliant framework for sports innovation just as we have successfully delivered in online sports betting.”
Tarek Mansour, co-founder and CEO of Kalshi, added: “The breadth and depth of this partnership is what makes it a big deal. We're using official league data to ensure quicker trade settlements, creating an overall better customer experience. We're also collaborating on an integrity monitoring program to further protect our users.”
In terms of recent activity, Sportradar last week retained betting data and audiovisual rights to the iconic Wimbledon tennis tournament with a new multi-year renewal following the acquisition of the IMG Arena business.
Meanwhile, Kalshi struck a multi-year partnership with Madison Square Garden (MSG) Entertainment, the sports company that owns several franchises as well as the iconic New York venue, last month.
