A duo of Formula 1 motor racing teams, Ferrari and Haas, have today unveiled new commercial tie-ups in the build-up to the iconic Monaco Grand Prix this coming weekend.
Traditional heavyweights Ferrari have struck a deal with SkinCeuticals, while US-based Haas have brought in travel management firm Emburse.
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Emburse becomes the official travel and expense solution partner for Haas (with its branding to feature on the team's race cars), while Ferrari's agreement gives the Italian giants a new skincare partner.
SkinCeuticals – Ferrari's first-ever skincare partner – will be involved in "high-impact storytelling, premium hospitality experiences, and exclusive onsite activations at select Grand Prix races worldwide."
Emburse, meanwhile, will provide its services – based around travel, expense, spend management, and accounts payable – to Haas.
Its branding will also appear on the VF-26 Haas race car, as well as on support vehicles, team equipment, the team garage, and digital channels.
In addition, there will be collaboration based on digital content and behind-the-scenes storytelling.
Both deals have been unveiled ahead of the Monaco Grand Prix on June 7 – arguably the most iconic and glamorous race on the F1 circuit, which has a huge appeal to sponsors.
Ferrari currently sits second in the 2026 F1 constructors' standings (out of 11 teams in total), while Haas lies seventh.
In terms of significant recent F1 sponsorship activity, late last month, the Alpine team unveiled Gucci, the renowned global fashion brand, as their new title sponsor.
From the 2027 season onward, the organization will be known as ‘Gucci Racing Alpine Formula One Team’, with the fashion house replacing water treatment supplier BWT as the primary sponsor.
