Sports betting brand BetMGM will stay on as title sponsor of the Premier League Darts series through a multi-season renewal announced today.
BetMGM has been that competition's title partner since 2024, and will now carry on in that capacity.
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The annual value of that tie-up has been reported as being $1.15 million for this year.
This deal has been unveiled with the 2026 Premier League Darts season coming to an end today in London, UK. This year's eight-player campaign got underway in Newcastle in early February.
Premier League Darts as a concept first launched in 2005, while the title partner previous to BetMGM was car rental brand Cazoo.
Matt Porter, chief executive of the overseeing Professional Darts Corporation (PDC), said: "Premier League Darts is one of the most iconic events in the sporting calendar, and BetMGM have been an outstanding title sponsor since coming on board.
“Their continued commitment reflects both the strength of the tournament and the growth of darts on a global stage, and we’re delighted to extend this partnership for multiple years."
Dan Towse, brand director at BetMGM, added: "The tournament continues to go from strength to strength each year and has firmly established itself as one of the standout events in the darting calendar. The quality of players and level of engagement around it make it a perfect fit for BetMGM.”
