Inter Miami, of North America's top-tier Major League Soccer (MLS), has announced IM8 as the club's official health supplements partner as part of a deal that includes an equity stake in parent company Prenetics, the health company of franchise co-owner David Beckham.
While the pair did not disclose the financial terms of the deal or the size of Inter Miami’s stake in Prenetics, it marks the first time the club has taken an equity stake in a brand partner.
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As part of its sponsorship, IM8 will supply its core products, including Daily Ultimate Essentials, Daily Ultimate Longevity, and The Beckham Stake, to all players and staff, with IM8 also gaining group player NIL (name, image, and likeness) rights over four Inter Miami players, including Argentine superstar Lionel Messi.
IM8 branding will appear inside the Nutritional Center at the Florida Blue Training Center in Fort Lauderdale, as well as across the newly opened Nu Stadium via LED signage, concourse displays, and scoreboard commercials.
IM8 will also gain branding on the club’s website and a co-branded digital content series, with the brand granted rights to use Inter Miami’s marks for its marketing and promotional materials globally.
Inter Miami’s equity stake adds to IM8’s ownership group, which, along with Beckham, includes NBA player Giannis Antetokounmpo, grand slam tennis champion Aryna Sabalenka, and Formula 1 driver Ollie Bearman.
The brand said that since launching in December 2024, IM8 has become the fastest-growing supplement brand in recorded industry history, so far, supplying over 24 million servings of its products to more than 800,000 customers in over 40 countries.
IM8 projects its revenue will fall between $180 million and $200 million in 2026.
Danny Yeung, chief executive of Prenetics and co-founder of IM8, said: “Inter Miami has never taken equity in a brand partner before – they have now, and that partner is Prenetics. That alone tells you what the club thinks of IM8.
“We’re not putting a logo on a wall. We’re embedding IM8 into the daily routines of players on a world-class roster, as we’re building the next generation of IM8 products.
“With Inter Miami joining Giannis, Sabalenka, and Bearman, IM8 now has equity partners across the four biggest sports in the world – football, basketball, tennis, and Formula 1. That’s the foundation we’re building on.”
The new agreement is the latest in a string of commercial partnerships recently secured by Inter Miami, having most recently brought in integrated payments and commercial technology firm Shift4 as a partner for its new stadium.
In March, the club extended its partnership with German sportswear giant Adidas for another five years, while also unveiling a stadium naming rights agreement with Brazilian digital financial services company Nu under a multi-year deal.
The club also renewed and expanded its deal with Lowe’s, elevating the home improvement company to sleeve sponsor, and extended with battery manufacturer Duracell.
