The Premier Padel tour has announced its latest major commercial partner, with luxury Swiss watch brand Audemars Piguet stepping in to sponsor the competition.
Entering padel for the first time, Audemars Piguet will serve as the official timekeeper of the tour, gaining prominent branding presence across the tour via branded court clocks.
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Audemars Piguet will gain further branding integration throughout the season, both in-venue and through broadcast coverage, and will collaborate alongside Premier Padel to activate the partnership in various markets.
Speaking on the deal, Premier Padel chief executive David Sugden said: “Premier Padel has established itself as the global reference for professional padel, bringing together the world’s best players and leading international brands on one unified tour.
“Our partnership with Audemars Piguet reinforces the momentum behind the sport’s continued global growth and reflects our shared commitment to excellence, innovation, and long-term development.”
Other prominent Premier Padel partners include title sponsor Qatar Airways, and, most recently, US-based wearable fitness tech brand Whoop.
The 2026 Premier Padel Tour features 26 tournaments across 18 countries, with new tournaments in the UK and South Africa added for the first time.
It began on February 7 with the Riyadh Season P1, and will run through the season-ending Barcelona Finals across December 7 to 13.
Alongside the Premier Padel deal, Audemars Piguet has also sponsored top-ranked Agustin Tapia of Argentina, who competes on the tour.
Tapia has already claimed victory twice on the 2026 tour so far, claiming the Riyadh Season P1 and the Cancun P2 alongside his partner Arturo Coello, and the pair also made the final of the Miami P1.
Tapia joins a partnership roster at Audemars Piguet that also includes tennis world #1 Aryna Sabalenka.
