Golf’s DP World Tour is set to introduce a new website and app after securing a new partnership with global technology company HCLTech, which will lead the body’s digital transformation under a multi-year deal.
Under the agreement, HCLTech will serve as the DP World Tour’s official digital experience partner, tasked with innovating its digital presence as the tour looks to engage fans.
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As part of a multi-year program, HCLTech will design and deliver a new website and app that will serve the needs of fans, on-course spectators, players, and coaches, as well as media and commercial partners, drawing on the tour’s large player pool, rich data, and international calendar.
Both platforms will offer access to live content, immersive experiences, in-depth analysis, and personalized fan journeys.
Jill Kouri, HCLTech chief marketing officer, said: “We’re excited to partner with the DP World Tour – as both a client and a core marketing activation partner. On the client side, we’re excited to be involved in a digital transformation program that will make it easier for fans to discover, analyze, and share the moments that matter.
“From a partnership perspective, the collaboration further amplifies HCLTech’s global brand presence, expanding our reach to diverse international audiences, primarily in Europe.”
Along with its technical partnership, HCLTech will also serve as an official marketing partner of the tour, with official partner status at five tournaments each season, gaining significant hospitality, on-site, and digital activations.
Michael Cole, chief technology officer at DP World Tour, said: “The DP World Tour has a truly global fan base, which demands a world-class digital ecosystem to engage fans seamlessly, week after week.
“As we continue to elevate our digital ambition, we selected HCLTech for its deep engineering heritage, proven expertise in building large-scale, always-on digital platforms, and its ability to translate technology into meaningful fan experiences.”
The partnership comes amid a growth period for the DP World Tour, headlined by increased viewership and interest in the sport.
The Europe-based tour has been ramping up its commercial activity in recent months, anchored by the decade-long renewal of its title sponsorship deal with global logistics heavyweight DP World until 2035.
Since then, it has secured other major partnership deals, including a renewal with luxury Swiss watchmaker Rolex, a new agreement with brewing giant Anheuser-Busch InBev (AB InBev) that makes its Michelob Ultra brand the competition’s first official beer sponsor, and an extension with Turkish Airlines to retain its title sponsorship of the tour’s Turkish Open through 2028.
Amazon Web Services, the e-commerce giant’s major internet services business, was also announced as the tour’s official cloud provider at the end of last year, while the partnership with cybersecurity firm Fortinet was also renewed.
The tour's sponsorship portfolio additionally features Emirates, BMW, Aldar, Buffalo Trace, Husqvarna, and Nexo.
In terms of media rights, this year has also seen the DP World Tour secure an agreement with Thai telecoms firm AIS covering the 2026 season, while the Golf Channel landed a new multi-year extension to remain its exclusive broadcaster in the US.
The tour also expanded its international visibility by signing a four-year rights deal with the Sky New Zealand pay-TV broadcaster and an exclusive television and digital rights deal with Indian pay-TV broadcaster Sony Pictures Network through the 2028 campaign.
Most recently, the DP World Tour expanded its presence in the sports betting market after landing a two-year agreement for SBK, the sportsbook app of wagering firm Smarkets, to become its official betting operator in the UK and Ireland.
