English soccer giants Arsenal have agreed a new global partnership with social media platform Facebook and its WhatsApp messaging service.
The deal with the Premier League leaders will focus on fan engagement and content.
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Through the tie-up, Arsenal supporters will be able to access digital experiences and exclusive opportunities to engage with the club via the official WhatsApp Channel and Facebook page.
In addition, the platforms will roll out activations at Emirates Stadium throughout April and provide fans with opportunities to attend matches through Arsenal's Facebook communities.
Arsenal have also collaborated with Facebook and WhatsApp to launch an online campaign film across the trio’s owned channels across YouTube, Instagram, and in-app.
The partnership comes just weeks after Arsenal brought in online trading site HFM as a global partner.
In March, the club also unveiled a commercial deal with home security provider ADT.
The multi-year agreement marks ADT’s first sports partnership and covers both the men’s and women’s first teams.
Arsenal are on course to win a first Premier League title in 22 years, with a nine-point lead over Manchester City at the top of the table with seven games left to play.
The North London outfit face Bournemouth tomorrow and can open a 12-point gap ahead of Manchester City’s match against Chelsea on Sunday.
