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NFL Europe in New Sponsorship Deal with PSI

NFL Europe League fans will notice a new player on the field during games this weekend – the Berlin-based software company PSI.

For the remainder of the season, which climaxes with World Bowl IX in Amsterdam ArenA on Saturday, June 30, the NFLEL’s six team uniforms will carry a patch showing PSI’s distinctive ‘walnut’ logo.

Announcing the sponsorship deal, DOUG QUINN, Senior Vice President of NFL International, said: ‘We are very pleased to welcome PSI to our team. The company has an outstanding record in the field of software solutions and their reputation as a modern, powerful organization based on ambition and teamwork makes them a great fit for our league.’

PSI’s logo will be worn on the jerseys of the Amsterdam Admirals, Barcelona Dragons, Berlin Thunder, Frankfurt Galaxy, Rhein Fire and Scottish Claymores beginning with Week 5 action on Saturday.

DIETRICH JAESCHKE, CEO of PSI, said: ‘Our sponsorship of NFL Europe comes at a perfect time: the number of fans increases with every game and there is large-scale TV coverage and game broadcasts in the US.

‘By sponsoring the NFL Europe League now we gain extensive international media presence, supporting our strategy of growth. We are a flexible company and so far have been able to recognize markets and trends in advance
– by taking quick action now we have applied our formula for success to American football. We are very pleased with the success of NFL Europe and will support our partner in sports as much as we can.’

SYLVIA DIEMEL, Director of Marketing & Communications for PSI added: ‘The next chapter of our success story is internationalization. In order to accelerate the process we were looking for an equally strong and ambitious
partner, whom we have found in the NFL.

‘We are extremely happy to be able to present this strong cooperation to the public on a large scale by having the NFL Europe League’s players carry the intelligent solutions by PSI on their strong shoulders.’

PSI AG (Neuer Markt: PSA 2, WKN 696 822) is a leading supplier of software solutions for resources management, planning and realizing software for companies from such widespread fields as energy, goods and information. PSI
was founded in 1969 and is currently employing 1,380 people.

In the year 2000, PSI increased its economic turnover to 147 million Euros. In Germany PSI is represented with a base in ten locations and internationally in six. Since 1998, PSI AG shares have been listed at the Neuer Market at the Frankfurt stock exchange (www.psi.de ).

For more details contact: Pete Abitante,
00 1 212/450-2065