Eurosport India, run by the Warner Bros. Discovery (WBD) media and entertainment heavyweight, has renewed and expanded its rights deal with the TNA Wrestling promotion.
A multi-year, exclusive agreement between WBD and Anthem Sports & Entertainment (which organizes the promotion) was unveiled yesterday, and will get underway in mid-2027.
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The deal extends not only across India, but also to Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, the Maldives, and Afghanistan.
Programming which will become available to Eurosport India viewers through this agreement includes the TNA flagship series Thursday Night Impact, as well as the localized, Hindi-language series Pehlwani Patakha.
In addition, TNA+ Presents programming, as well as pay-per-view events such as Bound for Glory and Slammiversary, will become available.
A "wide selection of rare and classic content directly from the TNA Wrestling archives" will also be aired.
Carlos Silva, president of TNA Wrestling and of Anthem Sports Group, has commented: "Eurosport has long been a believer in the value that TNT brings to its platform, and we are proud to have validated that trust.
"The promotion has reached multiple new milestones recently in audience measurement and attendance, while also making history with TNA's groundbreaking collaboration with WWE."
December saw US media company AMC Networks secure domestic rights to TNA Wrestling, in a deal that entails weekly bouts now being aired on its cable channel.
The two-hour Thursday broadcasts – from 9pm ET to 11pm Eastern Time – will carry throughout 2026 and are also available on the AMC+ streaming service.
TNA’s coverage in the US also sees programming air on cable channel AXS TV, as well as on the TNA+ app, (powered by Endeavor Streaming).
Arjun Nohwar, senior vice president and managing director for India and South Asia at WBD, added: "This new agreement reflects our ongoing investment in expanding Eurosport's content offering, and we look forward to building on this momentum to deliver compelling wrestling programming to audiences across the country."
Given that TNA operates a talent-sharing partnership with major wrestling organization WWE (which is significantly popular in India), the promotion could be set to leverage well-known WWE talent to carve out its own fanbase in the valuable media market.
