The RFEF, Spain’s national soccer body, and telecommunications giant Telefonica have announced a new sponsorship deal until December 2030.
Through the agreement, Telefónica’s Movistar brand will be the official telecommunications operator of the Spanish men's, women's, Under-21, and lower category national teams.
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Movistar’s long-term sponsorship will cover several major men's and women's tournaments, beginning with this year’s men’s FIFA World Cup in the United States, Canada, and Mexico.
The tie-up additionally encompasses the 2027 Women’s World Cup, the men’s 2028 UEFA European Championship, and the 2030 World Cup that will be held in Spain, Portugal, and Morocco.
The two parties said the deal will allow the “development of new initiatives that connect technology, entertainment, and sports.”
Marc Murtra, president of Telefonica, stated: “We want to be the best gateway to the digital world for citizens, and that includes offering the best content. To achieve this, we must be present in the moments when millions of Spaniards share unique digital experiences.
“The Spanish national team's football matches are one of those memorable moments. Supporting our team until 2030 reinforces our objective and our commitment to these shared moments.”
Movistar will serve as a second-tier official partner alongside Mapfre, Iberdrola, Halcon Viajes, and Ebro.
They sit below the RFEF’s main partner, German sportswear giant Adidas, which serves as the federation’s technical sponsor.
Last month, the RFEF announced a new two-year sponsorship deal with global consumer products giant Unilever to bolster its commercial portfolio ahead of the World Cup.
Telefonica has a strong presence in domestic soccer, serving as one of the two major broadcasters of the top-flight LaLiga.
In November, the telecoms company renewed this agreement for the 2027-32 cycle, contributing to a combined €6.135 billion ($7.113 billion) rights figure across the five years alongside global sports streaming service DAZN.
Telefonica, which operates the Movistar Plus+ pay-TV offering, will be paying the larger share around €527.17 million each season.
