Germany’s Dyn Media has expanded its partnership with the country’s top-tier Handball-Bundesliga (HBL), with the sports streaming platform tasked with modernizing the league’s international streaming service HBL TV.
From the middle of 2026, Dyn Media will take responsibility for the technical evolution of the league-operated HBL TV, which offers HBL content to more than 100 countries where the league has no dedicated media partner.
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As part of its new remit, Dyn Media will add an international OTT infrastructure to HBL TV, which will be integrated with its Content Desk to allow matches and highlights from the HBL and second-tier 2.HBL to be transferred automatically to the platform.
Under its plans, events will be created automatically on the platform, with live streams run without manual intervention.
Dyn Media chief executive Andreas Heyden said: “International visibility today is not created by rights alone, but by powerful technological infrastructure.
“With HBL TV, we are further developing a scalable platform together with HBL that combines reach, efficiency, and innovative capacity. Our ambition is to equip sports organizations technologically so that they can manage their content globally in an independent and sustainable way.”
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By GlobalDataThe new agreement builds on Dyn Media’s ongoing partnership with HBL, which has seen it provide the league with several of its technology solutions, including establishing the league’s fully digitised archive covering matches since 1991.
Dyn also supplies the league with its AI-based systems for automated and semi-automated content creation, as well as its Content Desk platform for managing, distributing, and monetizing league content.
Frank Bohmann, managing director of the Handball-Bundesliga, said: “Dyn Media has been an innovative partner for years. The collaboration ranges from the digital archive and AI applications to content distribution.
“By further developing our HBL TV platform, we are taking the next step together to expand HBL’s international presence and future-proof it technologically.”
Dyn has a strong presence in handball, having secured exclusive handball rights covering Europe's EHF Champions League, EHF Champions League Women, and EHF European League competitions until 2030.
The deal maintains Dyn’s dominance over major handball rights in Germany and comes just months after it also secured a deal with the EHF for the 2026 European Championships men's and women's national teams tournaments.
The OTT platform’s stable of handball competitions additionally includes the men's and women's domestic Bundesliga competitions in Germany.
The deal comes two weeks after Dyn Media announced it will split into two sister companies – Dyn Sport and Dyn Media.
Dyn Sport will be responsible for the firm's market presence in the end-customer business, including acquiring rights and subsequent marketing to the end customer.
Dyn Media will take responsibility for broadcasting operations, the production of both live and on-demand content, and the "development of editorial and technological solutions for leagues, associations, rights holders and media brands."
