Netflix and Apple have entered a new broadcast agreement that will see the global streaming platforms share select programming of motor racing’s Formula 1 (F1) in the US.
Under the deal, Netflix gains rights to simulcast the Canadian Grand Prix in the US, with the subscription service to air the full race weekend – including practice, qualifying, and the race itself on May 24 – live on its platform.
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Apple holds exclusive F1 rights in the US from the start of the 2026 season through the end of the 2030 campaign, under a deal signed last October worth roughly $140 million per year.
Apple, meanwhile, has landed rights to simulcast the eighth season of Netflix’s hit series Drive to Survive – covering the 2025 F1 season – in the US on its Apple TV+ streaming service.
The agreement was announced by Apple’s senior vice president of services Eddy Cue during a conference call with reporters last week, who added: “Netflix, I think, has played a pivotal role in growing F1 since the launch of Drive to Survive, and we’re thrilled to make F1 content more broadly available to new and existing US fans on both Netflix and Apple TV.”
The deal complements both companies’ ambitions, with Apple gaining shoulder programming to air alongside its inaugural season of live F1 coverage while also giving Netflix customers a taste of its offering with the Canadian GP element to lure new subscribers.
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By GlobalDataThe series is frequently cited as a major influence in F1’s surge in popularity in the US.
The agreement is also part of Apple’s efforts to expand F1's reach ahead of the first Grand Prix in Melbourne this month. Like its strategy covering baseball’s MLB and soccer’s MLS, Apple announced it will be integrating F1 content and programming into its other apps, including Apple News, which will offer live look-ins to races, Apple Maps, and Apple Music.
Meanwhile, in gaining rights to the Canadian GP race weekend, Netflix continues to add more live sports to its offering, having recently secured rights to high-profile combat sports events as a path into the sports market.
Most recently, the streaming giant secured global air rights for a major bout between boxing icons Floyd Mayweather and Manny Pacquiao. It also announced its entry into mixed martial arts (MMA) through a new agreement with the Most Valuable Promotions (MVP) brand, through which it will broadcast the upcoming Rousey vs Carano bout on May 16.
